Senior Living Sales Director — Compassionate, Results-Driven

Lifesong Hospice; Frederick, Northern (MD, KY); Hybrid; USD 55,000 - 58,000; Full time

Benefits offered by this job

Highmark Blue Shield

Employer-matching 401(k)

Length of service bonus

Generous paid time off

Tuition reimbursement

On-the-job training

Employee assistance program

Co-worker Foundation grants

Helping Hand interest-free loans

Job summary

Country Meadows is seeking a Senior Living Community Sales Director to balance empathy with urgency, guiding families toward a confident decision about a new home. You will lead tours, tailor the experience, and foster relationships with healthcare partners to drive occupancy.

You’ll work with a supportive team, access to training, and a pathway for career growth while representing the community at events and outreach opportunities.

Qualifications

• Bachelor’s degree in Marketing, Business, Human Services, or related field preferred.
• Proven experience in relationship-based sales — senior living, healthcare, hospitality, or long-term-care backgrounds welcome.
• Confidence in guiding complex decisions involving multiple family members and emotional weight.
• Understanding of personal care or memory care is a strong plus.
• Comfort using CRM systems and managing details, follow-ups, and pipelines with precision.
• Warm, outgoing, self-motivated, and able to move conversations forward while being heard.
• Respect for older adults and a passion for helping families feel confident and supported.

Responsibilities

• Connect with prospective residents and families, build trust, uncover needs, and guide toward saying yes.
• Lead engaging tours (in-person and virtual) and tailor experiences to each family.
• Own the follow-up and keep momentum in the sales cycle.
• Build a strong referral network with healthcare providers, clergy, and community partners.
• Represent the community at events, open houses, and outreach opportunities.
• Collaborate with campus and clinical teams for a smooth move-in process.
• Track leads and activity in CRM to stay organized and accountable.
• Maintain occupancy by balancing compassion with persistence.

Skills

Relationship-based sales

CRM proficiency

Strong communication

Customer service

Education

Bachelor’s degree in Marketing/Business/Human Services

Assisted living certification

Tools

CRM systems

Job description

Country Meadows is seeking a Senior Living Community Sales Director to balance empathy with urgency, guiding families toward a confident decision about a new home. You will lead tours, tailor the experience, and foster relationships with healthcare partners to drive occupancy.

You’ll work with a supportive team, access to training, and a pathway for career growth while representing the community at events and outreach opportunities.