Senior Living Marketing Director - Drive Census & Impact

Virginia Beach Operations LLC; Independence (MO); In loco; USD 75.000 - 79.000; Tempo pieno

Vantaggi offerti da questo lavoro

401k

Benefits packages

Training & career laddering

Great work-life balance

Flexible scheduling

Descrizione del lavoro

Harmony Senior Services is seeking a Sales and Marketing Director to oversee all marketing efforts for the community in order to meet or exceed census budgets. You will develop plans, train staff, manage inquiries, and lead marketing initiatives to build visibility and referrals.

The role requires strong communication, leadership, and data analysis skills, with a focus on events, community partnerships, and leveraging the lead tracking system to document prospects.

Competenze

• Must have a High School Diploma or GED.
• Bachelor’s degree preferred or equivalent experience.
• Three years’ experience working as a marketing director in senior care.
• Demonstrated ability to build a census.
• Ability to analyze data and develop and implement a marketing plan.
• Strong organizational skills and ability to multi-task and complete projects on time.
• Ability to establish relationships and connections with prospective clients and their families, associates, community resource groups, and management team.
• Must possess strong oral and written communication skills and be proficient using computer programs.
• Must be able to work a flexible work schedule based upon the business needs, which could include evenings and weekends.

Mansioni

• Oversee internal and external marketing efforts to meet census targets.
• Develop quarterly marketing plans aligned with corporate standards.
• Train staff on telephone etiquette and inquiry handling.
• Lead internal marketing meetings and provide staff training.
• Manage inquiries, host community events, and build community relationships.
• Report marketing activity using the lead tracking system.
• Engage local media and promote the community publicly.
• Collaborate with senior care facilities for discharge planning when needed.

Conoscenze

Communication skills

Multi-tasking

Relationship building

Data analysis

Flexible scheduling

Team leadership

Formazione

High School Diploma or GED

Bachelor’s degree preferred or equivalent experience

Strumenti

Lead tracking system

CRM software

Descrizione del lavoro

Harmony Senior Services is seeking a Sales and Marketing Director to oversee all marketing efforts for the community in order to meet or exceed census budgets. You will develop plans, train staff, manage inquiries, and lead marketing initiatives to build visibility and referrals.

The role requires strong communication, leadership, and data analysis skills, with a focus on events, community partnerships, and leveraging the lead tracking system to document prospects.