Sales Director

Preferred Care Health Centers; Potomac (MD); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Paid time off

Job summary

Preferred Care Health Centers seeks a Sales/Marketing Director to drive census growth through outreach, tours, and strategic marketing initiatives in the senior living sector.

The role requires understanding the senior living landscape and the ability to guide families through the decision‑making process, admissions, and community engagement.

You will lead digital marketing, manage referrals, attend events, and collaborate with leadership to promote a compassionate, growth‑oriented community.

Qualifications

• Understand senior living landscape
• Guide families through admissions process
• Develop and execute marketing strategies to increase occupancy
• Build and maintain referral relationships with hospitals, rehabs, physicians, and senior service providers
• Manage digital marketing including social media and online listings
• Maintain CRM data and track lead activity
• Represent the community with professionalism, empathy, and enthusiasm

Responsibilities

• Develop and execute marketing strategies to increase occupancy
• Build and maintain referral relationships with hospitals, rehabs, physicians, and senior service providers
• Conduct tours, follow-ups, and support families through admissions
• Attend community events, networking functions, and outreach activities
• Manage digital marketing efforts, including social media and online listings
• Maintain CRM data and track lead activity
• Represent the community with professionalism, empathy, and enthusiasm

Job description

The Sales/Marketing Director is responsible for driving census growth through outreach, networking, tours, and strategic marketing initiatives. This role requires someone who understands the senior living landscape and can confidently guide families through the decision‑making process.

Key Responsibilities

• Develop and execute marketing strategies to increase occupancy
• Build and maintain referral relationships with hospitals, rehabs, physicians, and senior service providers
• Conduct tours, follow‑ups, and support families through admissions
• Attend community events, networking functions, and outreach activities
• Manage digital marketing efforts, including social media and online listings
• Maintain CRM data and track lead activity
• Represent the community with professionalism, empathy, and enthusiasm

Compensation

• Competitive salary + performance incentives
• Benefits package (health, dental, vision, PTO, etc.)
• Supportive leadership team
• Opportunity for professional growth within a respected community