Senior Living Marketing Director

Liberty Healthcare Management; Lexington (SC); On-site; USD 90,000 - 130,000; Full time

Job summary

Liberty Senior Living in Lexington, SC, is seeking an experienced Marketing Director for full-time days. The role focuses on external marketing to physicians and discharge planners, driving referrals, and coordinating admissions and reimbursement processes with clinical teams.

You will develop quarterly marketing plans, monitor census and market trends, manage a CRM database, and act as liaison between families, hospitals, and providers to ensure smooth admissions and optimal occupancy.

Qualifications

• Demonstrated success in external marketing to physicians, discharge planners and other healthcare referral sources.
• BS/BA degree in Healthcare Administration, Social Work or Business Administration preferred, or Registered Nurse with valid license.
• Willing to work and cooperate with other employees.
• Ability to problem-solve.
• Ability to work under pressure.
• Demonstrates neat appearance and good personal hygiene.
• Read, know and follow personnel, department and facility policies.
• Knowledgeable of local, state and federal regulations as relates to admissions, prospective payment and patient care.

Responsibilities

• Performs routine networking visits to physicians, hospital discharge planners, case managers and other healthcare referral sources to present center information, gather resident referrals, and evaluate potential resident admissions that contribute to the center’s overall revenue growth.
• Spends 80% of time in the referral settings outside of the facility providing marketing and sales in addition to conducting evaluations and assessments.
• Obtains accurate information from referral sources, patient/caregiver, physicians, discharge planning staff, hospital staff nurse and/or other hospital staff to complete the referral assessment and prepare the patient for admission.
• Coordinates with other facility staff the subsequent authorization of managed care reimbursed patients as required.
• Communicates with insurance personnel in a timely manner to ensure that adequate reimbursement can be obtained prior to initiation of services.
• Communicates authorization information to clinical staff to ensure that correct utilization of SNF services is maintained.
• Communicates with the Director of Nursing regarding admissions preparations and any concerns or special circumstances, orders, skilled needs, and/or caregiver needs.
• Screens prospective admissions to determine that the delivery of appropriate care will be provided.
• Maintains a customer information management (CRM) database using the chosen Liberty software system.
• Serves as a liaison between families and hospital discharge planners, social service agencies, and physicians.
• Interviews patients and/or patient family members during the pre-admission assessment process and obtains information from patient/caregiver on expectations for discharge plans and communicates the anticipated discharge plan to the facility clinical team.
• Provides required information to the SNF Admissions Office to process referral and communicates to appropriate facility staff.
• Explains cost of care involved in appropriate levels-of-care as determined or required by the admitting physician.
• Responsible for the planning, coordination, and implementation of a quarterly facility marketing plan.
• Participates in census development and marketing meetings, conference calls, and planning meetings as scheduled.
• Conducts a monthly review of competitor census, occupancy, private rate, and service offerings, along with a SWOT analysis.
• Understands and effectively utilizes the RUGs methodology and appropriately categorizes Medicare residents in RUGs system while maximizing level of placement.
• Assists the facility Admission Office with notifications to all appropriate Facility departments of pending admission.

Skills

External marketing

Relationship building

Problem-solving

Working under pressure

Neat appearance

Education

BS/BA in Healthcare Administration

BS/BA in Social Work

BS/BA in Business Administration

RN with valid license

Job description

Liberty Senior Living in Lexington, SC, is seeking an experienced Marketing Director for full-time days. The role focuses on external marketing to physicians and discharge planners, driving referrals, and coordinating admissions and reimbursement processes with clinical teams.

You will develop quarterly marketing plans, monitor census and market trends, manage a CRM database, and act as liaison between families, hospitals, and providers to ensure smooth admissions and optimal occupancy.