Senior Living Growth & Marketing Director

Liberty Healthcare Management; Rock Hill (SC); Vor Ort; USD 75.000 - 110.000; Vollzeit

Zusammenfassung

Liberty Healthcare Management's The Kempton of Rock Hill in Rock Hill, SC is seeking an experienced Director of Sales and Marketing. This full-time role focuses on planning and executing marketing programs, driving census and revenue, and presenting the community's services and floor plans to prospective residents and families.

Responsibilities include tours, telemarketing, CRM utilization (ENQUIRE), reporting for weekly meetings with corporate, and collaboration with leadership to optimize

Qualifikationen

• BA or BS degree in a related major.
• Minimum of 5-7 years sales and marketing experience, preferably in Senior Living.
• Proficiency in Microsoft Word and Outlook, and basic knowledge of MS EXCEL
• Aptitude to master ENQUIRE CRM; creative ideas for holiday cards, invitations, community celebrations, and activities preferred

Aufgaben

• Plan, organize, and implement the marketing and public relations programs for the senior living community.
• Work with Directors to achieve and maintain census and revenue goals.
• Explain services and floor plans to prospective residents and their families.
• Conduct tours and telemarketing to sell the community to prospective residents.
• Use ENQUIRE CRM to generate weekly benchmark and marketing reports for Monday conferences.
• Attend weekly Department Head meetings to share occupancy and marketing updates; participate in bi-annual sales trainings.
• Coordinate move-ins and collaborate on marketing opportunities within the community.

Kenntnisse

Sales

Marketing

CRM

Public relations

Communication

Ausbildung

BA/BS in related field

Tools

Microsoft Word

Outlook

MS Excel

ENQUIRE CRM

Jobbeschreibung

Liberty Healthcare Management's The Kempton of Rock Hill in Rock Hill, SC is seeking an experienced Director of Sales and Marketing. This full-time role focuses on planning and executing marketing programs, driving census and revenue, and presenting the community's services and floor plans to prospective residents and families.

Responsibilities include tours, telemarketing, CRM utilization (ENQUIRE), reporting for weekly meetings with corporate, and collaboration with leadership to optimize