Director of Marketing

Iowa Area Development Group; Iowa, Northern (LA, KY); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Scenic Living Communities is seeking a dedicated Director of Marketing to lead all marketing, sales, public relations, and community outreach. You will promote services, drive occupancy, oversee inquiries and admissions, and manage the website and social media.

A bachelor's in marketing and 1–2 years in marketing within senior living or healthcare are preferred; a valid driver's license is required. This role requires strategic thinking, relationship building with referral sources, and the

Qualifications

• Requires Bachelor's degree in marketing or related field.
• 1–2 years of marketing experience preferred, with knowledge of senior living or healthcare.
• Valid driver's license with good driving record.

Responsibilities

• Manage lead database and inquiry records.
• Drive census growth through marketing initiatives.
• Coordinate tours for independent living, assisted living, and skilled nursing as needed.
• Oversee inquiries and admissions communications.
• Maintain Scenic Living Communities' website and social media.
• Plan and execute marketing campaigns and events.
• Build relationships with referral sources, healthcare providers, community organizations and business partners.
• Develop and manage marketing materials.
• Analyze local senior care market and perform competitive analysis.

Skills

Lead management

Census growth strategy

Marketing campaigns

Public relations

Business development

Admissions process

Tours coordination

Education

Bachelor's degree in marketing or related field

Job description

Scenic Living Communities is seeking a dedicated Director of Marketing to join our team! The Director of Marketing is responsible for planning, developing, implementing, and overseeing all marketing, sales, public relations, and community outreach activities for Scenic Living Communities. This position is responsible for promoting the organization’s services, enhancing the community’s reputation, increasing occupancy and census growth, and managing the inquiry and admissions process.

Desired Qualifications:

Qualifications: Bachelors degree in marketing or related field 1-2 years of experience in marketing and knowledge of senior living services or healthcare preferred Must possess a valid driver's license and have a good driving record

Duties:

Responsibilities: Responsible for lead management, maintain a lead database and records of contacts Drive census growth through strategic marketing initiatives and business development activities Responsible for tours in independent living and assisted living, and skilled nursing as needed; managing the inquiry process and ensure effective communication Demonstrate the ability to close sales to successfully convert inquiries into admissions Manage Scenic Living Communities' website, social media platforms and online presence Plan and execute marketing campaigns and events designed to attract prospective residents and families Build and maintain relationships with referral sources, healthcare providers, community organizations and business partners Develop and manage marketing and promotional materials Have a strong understanding of the local market for senior care options and maintain a competitive analysis Promote Scenic Living Communities through networking events, community outreach and public relations activities