Senior Living Growth Director

Charter Senior Living; Owensboro (KY); On-site; USD 68,000 - 83,000; Full time

Benefits offered by this job

ZayZoon pay

Medical insurance options

Medical, dental, vision insurance

Paid training

Paid time off

Career growth

Leadership support

Engaged support team

Voice heard in company

Job summary

Charter Senior Living in Owensboro, KY is seeking a Sales & Marketing Director to drive occupancy growth and lead marketing initiatives under the Executive Director. The role emphasizes generating leads, conducting tours, and guiding families through senior living decisions.

The ideal candidate has experience in senior living sales, hospitality, or relationship-building. The position offers growth opportunities, benefits, and a mission-driven culture focused on enhancing residents' lives.

Qualifications

• Previous senior living, healthcare, hospitality, sales, leasing, or marketing experience preferred.
• Proven ability to build relationships and achieve sales goals.
• Strong communication, presentation, and organizational skills.
• CRM or senior living software experience preferred.

Responsibilities

• Drive occupancy growth and support census goals.
• Manage prospective resident inquiries and follow-up processes.
• Conduct professional, personalized community tours.
• Build relationships with prospective residents and families.
• Convert leads into move-ins through exceptional customer service and follow-through.
• Maintain accurate lead management and CRM documentation.
• Coordinate and participate in marketing events, outreach efforts, and networking opportunities.
• Build and maintain referral relationships within the local market.
• Promote the community through professional presentations and engagement initiatives.
• Support community reputation management and brand visibility.
• Guide families through the senior living decision-making process with compassion and professionalism.
• Ensure prospective residents and families receive timely communication and support.
• Partner with community leadership to ensure smooth move-in transitions.
• Help maintain a welcoming, “tour ready” community environment.
• Partner closely with the Executive Director and department leaders to support occupancy goals.
• Collaborate with clinical and operations teams to ensure exceptional resident experiences.
• Assist with move-in coordination and resident onboarding support.
• Support community events and resident engagement initiatives.

Skills

Relationship building

Sales goals

Communication

Presentation

Organizational skills

CRM experience

Tools

Senior living software

Job description

Charter Senior Living in Owensboro, KY is seeking a Sales & Marketing Director to drive occupancy growth and lead marketing initiatives under the Executive Director. The role emphasizes generating leads, conducting tours, and guiding families through senior living decisions.

The ideal candidate has experience in senior living sales, hospitality, or relationship-building. The position offers growth opportunities, benefits, and a mission-driven culture focused on enhancing residents' lives.