Senior Living Marketing & Admissions Manager

Riverside Health; Massachusetts; On-site; USD 61,000 - 83,000; Full time

Job summary

Riverside Health seeks a Marketing Manager to lead community outreach, campus promotions, and resident admissions across independent living and assisted living services. You will coordinate tours, events, and communications with prospective residents and families to ensure a smooth transition to the community campus.

The role collaborates with nursing, resident services, and legal teams to review paperwork, assess care needs, and support occupancy goals in a dynamic retirement living

Qualifications

• Education: Bachelors Degree, (Preferred)
• Experience: Sales Experience (Required)
• Supervisory Experience (Preferred)
• CRM Experience (Preferred)
• Project/Process Management (Preferred)
• Licenses and Certifications: Drives personal vehicle for RHS business 25% or more of the time to perform essential functions of the job. Valid Drivers License Required.

Responsibilities

• Works with maintenance and housekeeping to ensure apartments/rooms are move-in ready and work orders are completed.
• Coordinates campus and outreach event preparations, promotion, and execution.
• Represents the facility in a professional and knowledgeable manner at community outreach events.
• Schedules health assessments with nursing staff and contacts physicians for final approvals.
• Maintains contact with financial advisors, lawyers, physicians, and extended family relative to depositor's move.
• Coordinates scheduling of prospect meetings, tours, and related communications.
• Manages admissions by coordinating timely review of paperwork between residents and departments, maintaining a database.
• Meets with prospective residents to determine needs and guides tours as necessary.
• Markets to local community to meet occupancy goals across living options.
• Processes deposits and refunds and prepares associated correspondence.
• Tracks leads and records activity in CRM.
• Maintains accurate records relative to each candidate.
• Generates weekly and monthly sales and occupancy reports.
• Refer leads to other Riverside services when community cannot accommodate.

Skills

CRM Experience

Sales Experience

Project/Process Management

Supervisory Experience

Education

Bachelor's Degree (Preferred)

Driver's License

Job description

Riverside Health seeks a Marketing Manager to lead community outreach, campus promotions, and resident admissions across independent living and assisted living services. You will coordinate tours, events, and communications with prospective residents and families to ensure a smooth transition to the community campus.

The role collaborates with nursing, resident services, and legal teams to review paperwork, assess care needs, and support occupancy goals in a dynamic retirement living