Senior Living Marketing & Admissions Manager

Riverside Nursing Center of Thomaston; Newport News (VA); On-site; USD 61,000 - 83,000; Full time

Job summary

Riverside Health System in Newport News, VA seeks a Marketing Manager to lead marketing for independent living and assisted living. You will coordinate events, provide tours, and market services within local communities to drive admissions and occupancy.

You will collaborate with nursing and admissions teams, manage CRM leads, and track performance while coordinating with residents, families, and physicians to ensure smooth transitions onto the community campus.

Qualifications

• Bachelor's degree preferred.
• Sales experience is required.
• Supervisory experience preferred.
• CRM experience preferred.
• Project/process management experience preferred.

Responsibilities

• Works with maintenance and housekeeping to ensure move-in ready apartments and completed work orders.
• Coordinates campus and outreach event preparations, promotion, and execution; represents the facility at community events.
• Schedules health assessments with nursing staff and coordinates paperwork with physicians and advisors.
• Manages admissions by coordinating paperwork across departments and maintains a database for tracking.
• Meets with prospects to assess needs and guides tours, making care level recommendations as needed.
• Markets to the local community to meet occupancy goals across independent living, assisted living, and memory care.
• Processes deposits and refunds and prepares related correspondence.
• Tracks leads and generates weekly/monthly sales and occupancy reports; routes unfit leads elsewhere.

Skills

Sales experience

Supervisory experience

CRM experience

Project/process management

Education

Bachelor's degree

Tools

CRM

Job description

Riverside Health System in Newport News, VA seeks a Marketing Manager to lead marketing for independent living and assisted living. You will coordinate events, provide tours, and market services within local communities to drive admissions and occupancy.

You will collaborate with nursing and admissions teams, manage CRM leads, and track performance while coordinating with residents, families, and physicians to ensure smooth transitions onto the community campus.