Senior Living Community Sales Leader — Drive Occupancy

Calyx Living; Durham (NC); On-site; USD 65,000 - 90,000; Full time

Job summary

Calyx Senior Living is seeking a Community Sales Director to drive occupancy in our North Durham (Eno River area) community. You will lead sales efforts, build referral relationships, and oversee the move-in process while executing targeted marketing plans.

The ideal candidate has 3–5 years in senior living or related sales, with strong CRM skills and a track record of achieving occupancy targets. Strong communication and organizational abilities are essential for success in this fast-paced role.

Qualifications

• 3–5 years of sales experience
• Excellent written and verbal communication
• Proficiency with CRM systems (Salesforce, Yardi, etc.)

Responsibilities

• Deliver census through proactive outreach and community engagement.
• Drive external business development to build referral networks and brand awareness.
• Manage sales lead follow-up and progression through the sales cycle.
• Oversee the resident move-in process from start to finish.
• Develop and execute strategic marketing plans to guide outreach and occupancy goals.
• Coordinate and participate in community events, including weekends during pre- and post-opening phases.

Skills

Sales experience

CRM (Salesforce, Yardi)

Communication skills

Organizational skills

Education

Associate's degree

Bachelor's degree preferred

Tools

Salesforce

Yardi

Job description

Calyx Senior Living is seeking a Community Sales Director to drive occupancy in our North Durham (Eno River area) community. You will lead sales efforts, build referral relationships, and oversee the move-in process while executing targeted marketing plans.

The ideal candidate has 3–5 years in senior living or related sales, with strong CRM skills and a track record of achieving occupancy targets. Strong communication and organizational abilities are essential for success in this fast-paced role.