Senior Living Community Relations Director

Senior Lifestyle; West Whiteland Township (Chester County); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Health benefits

Dental benefits

Vision benefits

Retirement plan

Paid time off

DailyPay

COVID-19 vaccination policy

Job summary

Senior Lifestyle's Wellington at Hershey's Mill is seeking a dynamic Community Relations Director to lead the sales and marketing efforts for the community, driving tours, inquiries, and move-ins while upholding the company's HEART values.

You will organize tours across independent, assisted living, memory care and skilled nursing, respond to walk-ins and inquiries, and collaborate with the Executive Director and Regional Director to execute quarterly marketing plans.

Qualifications

• Senior housing or hospitality sales experience preferred.
• Experience with a competitive outside and inside sales environment.
• College degree preferred but not required.
• Outgoing, personable, competitive, organized, and self-motivated leader.
• Must have a valid driver’s license.
• Does not take 'no' as an answer and is not afraid of rejection.
• Professional in speech and dress and has a passion for serving seniors.
• Proficient with CRM systems and metrics.

Responsibilities

• Schedule, organize, and conduct tours with prospective resident of independent and assisted living, memory care and skilled nursing.
• Respond and follow-up with to all walk-ins, phone ins, mail-ins timely and appropriately.
• Create, plan and implement with Sales and Marketing Team and Program Director events to bring in prospective residents, current leads and professionals such as, but not limited to: seminars, speakers, themed events, and family nights.
• Develop and maintain a good working relationship with residents, families, and professional providers of care.
• Maintain a working knowledge of all software programs.
• Participate in weekend call coverage in Manager Rotation unless they have a standing schedule that already encompasses one or more weekend day.
• Secure the required number of budgeted move ins and achieve net gains each month
• Treat each inquiry with value.
• Work closely with the Executive Director and Regional Director of Operations, and Divisional Director of Sales and Marketing in development and implementation of the quarterly marketing plan.
• Create and implement a strong community outreach program that generate the necessary number of referrals to reach sales goals.
• Complete quarterly media planning with current vendor on a timely basis.
• Keep Executive Director informed of all sales activity daily.
• Maintain Senior Lifestyle Hot Board/Move in Move out board.
• Communicate any special needs of the incoming resident to the appropriate personnel.
• Manage use of sales toolbox.
• Assure every alternative is considered before closing a lead.
• Keep informed of all trends, developments, concepts and techniques in his/her field that affect product.
• Understand the need of the senior and the aging process.
• Maintain and work an active, meaningful waitlist.
• Maintain confidentiality of all pertinent information.
• Comply with all Senior Lifestyle Policies, cities, state, and federal regulations pertaining to Residents’ accounts as it relates to Medicare, third party billing, etc.
• Interact professionally and effectively with all levels of the organization, residents, family members, etc.
• Perform other duties as assigned.

Skills

Sales experience

Outside sales

Inside sales

CRM systems

Interpersonal skills

Leadership

Communication skills

Organizational skills

Education

College degree

Tools

CRM software

Job description

Senior Lifestyle's Wellington at Hershey's Mill is seeking a dynamic Community Relations Director to lead the sales and marketing efforts for the community, driving tours, inquiries, and move-ins while upholding the company's HEART values.

You will organize tours across independent, assisted living, memory care and skilled nursing, respond to walk-ins and inquiries, and collaborate with the Executive Director and Regional Director to execute quarterly marketing plans.