Senior Living Community Growth Director

Frontida Careers; Fond du Lac (WI); On-site; USD 60,000 - 90,000; Full time

Job summary

Frontida Careers in Wisconsin seeks a Community Relations Director to drive occupancy through targeted marketing, events, and strong relationships with potential residents and families.

You will lead branding across Frontida Assisted Living and Frontida Management Group, manage referrals, tours, and campaigns, and partner with the Executive Director to monitor performance, budgets, and KPIs ensuring exceptional service and community presence.

Qualifications

• Marketing and sales experience to raise brand awareness and generate leads.
• Strong written and verbal communication with public, residents, families, and professionals.
• Ability to manage records and analyze data using analytics tools.

Responsibilities

• Develop and implement comprehensive sales strategies to attract potential residents.
• Conduct market research to identify target demographics and competitors.
• Create marketing materials and digital content to communicate facility benefits.
• Build relationships with referral sources to generate leads.
• Track inquiries and report on campaigns with KPIs and benchmarks.
• Coordinate community events and tours for prospective residents.

Skills

Marketing

Sales

Relationship-building

Lead generation

Campaign management

Communication

Tools

Google Analytics

CRM systems (e.g., Alis)

Job description

Frontida Careers in Wisconsin seeks a Community Relations Director to drive occupancy through targeted marketing, events, and strong relationships with potential residents and families.

You will lead branding across Frontida Assisted Living and Frontida Management Group, manage referrals, tours, and campaigns, and partner with the Executive Director to monitor performance, budgets, and KPIs ensuring exceptional service and community presence.