Senior Living Area Sales Director — Grow Occupancy

Cima Senior Living; Gainesville (TX); Hybrid; USD 60,000 - 69,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Health Savings & Flexible Spending

Life/AD&D Insurance

Short- & Long-Term Disability

Employee Assistance Program

Perks at Work Discount Program

Job summary

Cima Senior Living in Gainesville, TX is seeking an Area Sales Director to lead community sales and marketing initiatives that drive occupancy and budget goals. The role requires coordinating tours, CRM follow-up, and referral networks with healthcare providers and local organizations.

The position emphasizes building the community brand, managing social media, and coordinating move-ins while maintaining confidentiality and professional standards.

Qualifications

• Excellent communication and interpersonal skills; able to build relationships with residents, families, and staff.
• Customer-focused mindset with a caring, compassionate approach to working with seniors
• Self-motivated and results-driven, with strong organizational, problem-solving, and conflict-management skills and the ability to work independently while effectively managing time and priorities
• Bachelor's degree in business, marketing, or a related field (preferred).
• 2-4 years of experience, preferably in Senior Living sales
• Valid Driver's License
• 18 years of age or older

Responsibilities

• Lead and execute community sales and marketing initiatives to drive occupancy, including tours, lead follow-up, CRM management, competitive analysis, and achievement of census and budget goals.
• Develop and implement quarterly marketing plans in collaboration with leadership, incorporating outreach strategies, market trends, strengths/weaknesses, and performance tracking.
• Build strong referral and community relationships through networking, presentations, events, and partnerships with healthcare providers, senior services, and local organizations.
• Enhance the community's brand and reputation by managing social media and online reviews, coordinating move-ins, maintaining marketing materials and reports, and upholding confidentiality and professional standards.

Skills

Communication

Interpersonal skills

Customer focus

Time management

Problem solving

Education

Bachelor's degree in business/marketing

Job description

Cima Senior Living in Gainesville, TX is seeking an Area Sales Director to lead community sales and marketing initiatives that drive occupancy and budget goals. The role requires coordinating tours, CRM follow-up, and referral networks with healthcare providers and local organizations.

The position emphasizes building the community brand, managing social media, and coordinating move-ins while maintaining confidentiality and professional standards.