Senior Lifecycle & Retention Growth Lead

Eve; San Francisco (CA); On-site; USD 270,000 - 300,000; Full time

Benefits offered by this job

Competitive Salary & Equity

401(k) Matching

Health, Dental, Vision & Life

Disability insurance

Commuter Benefits

Autonomous Work Environment

Workplace Setup Reimbursement

Telecomm Stipend

Flexible Time Off

Quarterly Team Gatherings

Job summary

Eve is hiring a Senior Manager, Lifecycle & Retention to own the post‑sale customer lifecycle for law firms. You’ll report to the VP of Growth and Monetization, driving onboarding, adoption, retention, and expansion through email across a diverse client base.

You’ll design welcome sequences, onboarding tracks, and anti‑churn plays, measured by activation, adoption depth, and net revenue retention. Collaboration with CS and product teams is essential.

Qualifications

• 5+ years in lifecycle, CRM, or retention marketing.
• Programs built across all lifecycle stages; onboarding, adoption, retention, expansion.
• Strong writing; demonstrate email samples you wrote.
• Experience with lifecycle platforms (Iterable, Braze, Customer.io, HubSpot).
• SQL knowledge for segmentation and cohorts.

Responsibilities

• Own the customer lifecycle email program end to end: welcome, onboarding, adoption, product launch, usage decline, win‑back, and expansion.
• Onboarding: build sequences from signed contract to first real case outcome, milestone‑driven per firm size and products.
• Adoption: run campaigns for Eve Intake, Eve Agents, and Eve Auditor.
• Retention: create programs to keep established firms engaged and measure net revenue retention.
• Anti‑churn: design early‑warning plays and save/win‑back motions.
• Expansion: build cross‑sell and seat‑growth inside existing accounts.
• Write copy and manage segmentation and send stack; use AI‑assisted workflows.
• Test and report results; collaborate with Customer Success.

Skills

Lifecycle marketing

CRM platforms

Email campaigns

Strong writer

Tools

Iterable

Braze

Customer.io

HubSpot

Amplitude

Job description

Eve is hiring a Senior Manager, Lifecycle & Retention to own the post‑sale customer lifecycle for law firms. You’ll report to the VP of Growth and Monetization, driving onboarding, adoption, retention, and expansion through email across a diverse client base.

You’ll design welcome sequences, onboarding tracks, and anti‑churn plays, measured by activation, adoption depth, and net revenue retention. Collaboration with CS and product teams is essential.