Senior Lifecycle Marketing Specialist - Venmo PwV Growth

PayPal Inc.; Chicago (IL); Hybrid; USD 89,000 - 128,000; Full time

Job summary

PayPal's Venmo team seeks a Senior Lifecycle Marketing Specialist to drive engagement across email, push, and in-app experiences. You will lead lifecycle strategies for Pay with Venmo (PwV) and Venmo’s checkout across 140K+ merchants, building journeys for first-use, repeat usage, and long-term adoption.

Collaborate with Product, Analytics, Marketing Ops, Legal, and Brand to design experiments, segment audiences, and optimize campaigns, guiding creative briefs and measurement frameworks aligned

Qualifications

• 3+ years in marketing, CRM, or growth roles.
• Bachelor’s degree or equivalent work experience.
• Financial services, fintech, e-commerce, or payments experience is a plus.

Responsibilities

• Execute marketing campaigns and initiatives to achieve business goals.
• Analyze marketing data to identify trends and opportunities for improvement.
• Develop and implement marketing content and materials.
• Collaborate with cross-functional teams to ensure alignment with marketing strategies.
• Provide insights and recommendations for optimizing marketing processes.
• Monitor and report on the performance of marketing activities.

Skills

Lifecycle marketing

CRM

Retention marketing

Growth marketing

Cross-functional collaboration

Education

Bachelor's degree

Tools

Braze

Adobe

CDP

Job description

PayPal's Venmo team seeks a Senior Lifecycle Marketing Specialist to drive engagement across email, push, and in-app experiences. You will lead lifecycle strategies for Pay with Venmo (PwV) and Venmo’s checkout across 140K+ merchants, building journeys for first-use, repeat usage, and long-term adoption.

Collaborate with Product, Analytics, Marketing Ops, Legal, and Brand to design experiments, segment audiences, and optimize campaigns, guiding creative briefs and measurement frameworks aligned