Senior Lifecycle Marketing Lead — Pay with Venmo

Venmo, LLC; Chicago (IL); Hybrid; USD 89,000 - 128,000; Full time

Job summary

Venmo is seeking a Senior Lifecycle Marketing Specialist in Chicago to design and execute lifecycle initiatives across email, push, and in‑app experiences for Pay with Venmo and Venmo's checkout across 140K+ merchants. You will work cross‑functionally to build journeys that drive first‑time adoption and long‑term engagement.

You will partner with Data, Analytics, Product, and Marketing to segment audiences, run A/B tests, measure outcomes, and optimize campaigns end‑to‑end, ensuring scalable,

Qualifications

• 3+ years of marketing experience with a Bachelor’s degree or equivalent.
• Experience in CRM, lifecycle, retention, or growth marketing.
• Experience with enterprise marketing tools (Braze, Adobe, CDPs) preferred.

Responsibilities

• Plan, develop, and implement lifecycle growth strategies across email, push, and in‑app channels.
• Develop lifecycle journeys that move customers from awareness to PwV adoption across merchants.
• Analyze campaign performance and translate results into clear recommendations for leadership.
• Partner with Data and technical teams to develop audience segmentation, personalization strategies, and measurement frameworks.
• Develop creative briefs, guide agency and creative partners, provide feedback, and coordinate reviews with Legal, Product, Product Marketing, and Brand.
• Design and execute A/B tests across audiences, messaging, timing, channels, and incentives to improve conversion, repeat usage, ROI, and lift.
• Partner with Product, Analytics, Marketing Ops, and other teams to identify new lifecycle opportunities.
• Refine integrations across marketing tools to ensure accurate campaign tracking, measurement, and optimization.
• Collaborate with Marketing Ops to QA campaigns and ensure high‑quality execution prior to deployment.

Skills

CRM marketing

Lifecycle marketing

Retention marketing

Growth marketing

Cross-functional

A/B testing

Project management

Data-driven decisions

Education

Bachelor’s degree or equivalent

Tools

Braze

Adobe

CDPs

Job description

Venmo is seeking a Senior Lifecycle Marketing Specialist in Chicago to design and execute lifecycle initiatives across email, push, and in‑app experiences for Pay with Venmo and Venmo's checkout across 140K+ merchants. You will work cross‑functionally to build journeys that drive first‑time adoption and long‑term engagement.

You will partner with Data, Analytics, Product, and Marketing to segment audiences, run A/B tests, measure outcomes, and optimize campaigns end‑to‑end, ensuring scalable,