Senior Lifecycle Growth Strategist, Pay with Venmo

BAM Ventures; Chicago (IL); Híbrido; USD 89.000 - 128.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Healthcare coverage

Paid time off

Hybrid work model

Descripción de la vacante

PayPal is seeking a Senior Lifecycle Marketing Specialist in Chicago to develop and execute lifecycle initiatives across email, push, and in-app channels. You will lead PwV customer journeys, aiming to drive first-use, repeat usage, and long-term engagement across Venmo-enabled merchants.

You will partner with Data and Tech teams to tailor audience segmentation, orchestration, and measurement, while collaborating with Legal, Product, and Brand to ensure compliant, high-impact campaigns in a

Formación

• 3+ years in CRM, lifecycle, retention or growth marketing.
• Experience delivering campaigns across email and mobile channels.
• Ability to translate data into actionable recommendations.

Responsabilidades

• Plan, develop, and implement lifecycle growth strategies across email, push, and in-app channels to drive engagement and adoption of Pay with Venmo.
• Build customer journeys from awareness to repeat usage across PwV.
• Analyze campaign performance and translate learnings into leadership-ready recommendations.
• Collaborate with product, analytics, and marketing ops to refine audience segmentation and measurement.
• Design and run A/B tests to improve conversion, retention, and ROI.
• Coordinate reviews with Legal, Product, and Brand for compliant executions.

Conocimientos

Lifecycle marketing

CRM

A/B testing

Email campaigns

Cross-functional

Analytics

Educación

Bachelor's degree or equivalent

Herramientas

Braze

Adobe

CDPs

Descripción del empleo

PayPal is seeking a Senior Lifecycle Marketing Specialist in Chicago to develop and execute lifecycle initiatives across email, push, and in-app channels. You will lead PwV customer journeys, aiming to drive first-use, repeat usage, and long-term engagement across Venmo-enabled merchants.

You will partner with Data and Tech teams to tailor audience segmentation, orchestration, and measurement, while collaborating with Legal, Product, and Brand to ensure compliant, high-impact campaigns in a