Lifecycle Growth Marketing Lead - Pay with Venmo

PayPal, Inc.; Chicago (IL); Hybrid; USD 89,000 - 128,000; Full time

Benefits offered by this job

Paid time off

Healthcare coverage

Job summary

PayPal, Inc. is seeking a Senior Lifecycle Marketing Specialist to drive engagement and long-term value across Venmo channels. You will craft journeys for PwV adoption, optimize campaigns, and collaborate with product, analytics, and marketing to scale growth.

The role emphasizes testing, personalization, and end-to-end lifecycle optimization across email, push, and in-app experiences, working within a balanced hybrid model in Chicago.

Qualifications

• 3+ years of relevant marketing experience plus a Bachelor’s degree or equivalent.
• Experience in CRM, lifecycle, retention, or growth marketing (2+ years in these areas).
• Experience delivering campaigns across email and mobile channels (push/in-app/SMS).
• Strong cross-functional collaboration and project management skills.

Responsibilities

• Plan, develop, and implement lifecycle growth strategies across email, push, and in-app channels to drive engagement and adoption of Pay with Venmo.
• Develop lifecycle journeys from awareness and first-use to repeat usage across merchants.
• Partner with Data and technical teams to build audience segmentation and measurement frameworks.

Skills

Campaign management

Lifecycle marketing

CRM & email

Push & in-app

Data analysis

Education

Bachelor's degree

Tools

Braze

Adobe

CDP

Job description

PayPal, Inc. is seeking a Senior Lifecycle Marketing Specialist to drive engagement and long-term value across Venmo channels. You will craft journeys for PwV adoption, optimize campaigns, and collaborate with product, analytics, and marketing to scale growth.

The role emphasizes testing, personalization, and end-to-end lifecycle optimization across email, push, and in-app experiences, working within a balanced hybrid model in Chicago.