Senior Specialist, Venmo Lifecycle Marketing

Honey; Chicago (IL); Hybrid; USD 89,000 - 128,000; Full time

Benefits offered by this job

Healthcare coverage

Paid time off

Hybrid work model

Job summary

PayPal is seeking a Senior Lifecycle Marketing Specialist in Chicago to develop and execute lifecycle initiatives across email, push, and in-app channels. You will lead PwV customer journeys, aiming to drive first-use, repeat usage, and long-term engagement across Venmo-enabled merchants.

You will partner with Data and Tech teams to tailor audience segmentation, orchestration, and measurement, while collaborating with Legal, Product, and Brand to ensure compliant, high-impact campaigns in a

Qualifications

• 3+ years in CRM, lifecycle, retention or growth marketing.
• Experience delivering campaigns across email and mobile channels.
• Ability to translate data into actionable recommendations.

Responsibilities

• Plan, develop, and implement lifecycle growth strategies across email, push, and in-app channels to drive engagement and adoption of Pay with Venmo.
• Build customer journeys from awareness to repeat usage across PwV.
• Analyze campaign performance and translate learnings into leadership-ready recommendations.
• Collaborate with product, analytics, and marketing ops to refine audience segmentation and measurement.
• Design and run A/B tests to improve conversion, retention, and ROI.
• Coordinate reviews with Legal, Product, and Brand for compliant executions.

Skills

Lifecycle marketing

CRM

A/B testing

Email campaigns

Cross-functional

Analytics

Education

Bachelor's degree or equivalent

Tools

Braze

Adobe

CDPs

Job description

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third‑party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end‑to‑end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross‑border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross‑border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

As a Senior Lifecycle Marketing Specialist, you will develop and execute lifecycle marketing initiatives that drive engagement, conversion, and long‑term value across Venmo‑owned channels including email, push, and in‑app experiences. You will work cross‑functionally to develop and lead lifecycle strategies for Pay with Venmo (PwV), Venmo’s online and in‑app checkout experience available across 140K+ merchants. PwV is a major growth area for Venmo as we expand from helping people pay friends to helping them pay for everyday purchases, and you will help build the customer journeys that drive first‑time adoption, repeat usage, and long‑term engagement.

Job Description:

Essential Responsibilities:

• Execute marketing campaigns and initiatives to achieve business goals


• Analyze marketing data to identify trends and opportunities for improvement


• Develop and implement marketing content and materials


• Collaborate with cross‑functional teams to ensure alignment with marketing strategies


• Provide insights and recommendations for optimizing marketing processes


• Monitor and report on the performance of marketing activities

Minimum Qualifications:

• 3+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

What You’ll Do:

• Plan, develop, and implement lifecycle growth strategies across email, push, and in‑app channels to drive engagement, conversion, and adoption of key Venmo products, with a significant focus on Pay with Venmo.


• Develop lifecycle journeys that move customers from awareness and first‑time PwV use to repeat usage across merchants, including acquisition, post‑purchase, and re‑engagement strategies.


• Analyze campaign performance and customer behavior to identify opportunities for optimization, then translate results and learnings into clear recommendations for leadership and key stakeholders.


• Partner with Data and technical teams to develop audience segmentation, personalization strategies, and measurement frameworks that support targeted lifecycle experiences, including PwV first‑use and repeat‑use programs.


• Develop creative briefs, guide agency and creative partners, provide feedback, and coordinate reviews with key stakeholders including Legal, Product, Product Marketing, and Brand.


• Design and execute A/B tests across audiences, messaging, timing, channels, and incentives to improve conversion, repeat usage, ROI, and incremental lift.


• Partner closely with Product, Analytics, Marketing Operations, and other cross‑functional teams to identify new lifecycle opportunities and continuously evolve the customer experience.


• Refine integrations across marketing tools to ensure accurate campaign tracking, measurement, and optimization.


• Collaborate with Marketing Operations to QA campaigns and ensure high‑quality execution prior to deployment.

Preferred Qualifications:

• 3-5 years of marketing experience, including at least 2 years in CRM, lifecycle, retention, or growth marketing.


• Demonstrated experience developing and executing campaigns across email and at least one mobile channel, such as push notifications, in-app messaging, or SMS.


• Comfortable working cross‑functionally and building strong relationships across technical, creative, product, analytics, and business teams.


• Strong project management skills with a keen eye for detail and the ability to provide clear direction, prioritization, and planning across multiple concurrent workstreams.


• Demonstrated success delivering measurable results in an innovative, agile, and fast‑moving environment.


• Strong verbal and written communication skills, with the ability to translate complex strategies and results into clear recommendations for partners and leadership.


• Highly analytical and comfortable using campaign, behavioral, and financial metrics to identify growth opportunities and optimize customer journeys.


• Experience developing experimentation strategies and using A/B testing to inform campaign and lifecycle optimization.


• Experience with Braze, Adobe, or other enterprise‑scale consumer marketing automation platforms and/or CDPs preferred.


• Bachelor's degree or equivalent work experience required.


• Financial services, fintech, e-commerce, payments, or commerce experience is a plus but not required.

Subsidiary:

Venmo

Travel Percent:

0

Primary Location | Pay Range:

Chicago, Illinois: ($89,000.00 - $127,600.00 Annually)

Additional Location(s) | Pay Range:

No other locations are assigned to this requisition currently.

Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in‑person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice‑based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [e-mail]

Belonging at PayPal:

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.