Senior Lifecycle Marketing Specialist (Remote)

Welcomeos; Northern (KY); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Remote work

Company retreats

All-in-One flex budget

Work equipment inclusion

Collaborative team

Job summary

iubenda, a remote-first privacy tech company, seeks a senior lifecycle marketer to own the end-to-end lifecycle from signup to retained, growing customers across four brands.

You will work with Growth, Monetization, CRO, Product, and Marketing to craft strategy, segmentation, copy, and experiments, measuring impact in MRR and retention.

This is a hands-on role; you will implement campaigns in Vero, write copy, analyze funnel data, and drive activation, conversion, and expansion.

Qualifications

• At least 6 years of lifecycle, CRM, or email marketing in B2B SaaS.
• Proven results in a product-led or self-serve model with activation/retention improvements.
• Hands-on with a marketing automation platform (Vero, HubSpot or similar).
• Comfortable in a product analytics tool (Amplitude or similar).
• Analytical, curious, and experimental by default, starting from data and testing hypotheses.
• Autonomous with strong prioritization inside agreed goals.
• Full professional proficiency in English.

Responsibilities

• Build always-on lifecycle programs that span onboarding through expansion.
• Own campaigns in Vero and in-app messaging tools.
• Write lifecycle copy and improve it with test results.
• Own lifecycle KPI set in Amplitude: activation rate, free-to-paid conversion, MRR, churn prevention.
• Adapt strategies per brand across four products and prioritize learnings.
• Collaborate with Monetization, CRO, Product, and Marketing for alignment.
• Turn regulatory changes into lifecycle opportunities.

Skills

Lifecycle marketing

CRM

Email marketing

Marketing automation

Product analytics

English proficiency

Tools

Vero

HubSpot

Amplitude

Job description

About us

We’re iubenda, the team turning compliance into a growth engine. We help over 110K businesses all around the world build trust, boost performance, and grow without limits. Now part of team.blue (https://team.blue/), we’re scaling privacy tech with confidence, creativity, and a little bit of attitude. Join a team that moves fast, thinks big, and makes privacy feel exciting again!

Mission & Core Purpose

You will build the lifecycle engine that turns a new signup into an activated user, an activated user into a paying customer, and a paying customer into a retained, growing one across all four brands.

This is a strategy role, not just an execution one. Lifecycle marketing is your primary channel, and you own it end to end: strategy, segmentation, copy, build, measurement, and iteration. We’re not looking for a campaign executor; we’re looking for someone who can read our funnel data, understand what our customers actually need, and build always‑on programs that serve them.

You will report to the Director of Growth, working closely with the Monetization Principal, the Conversion Rate Optimization Principal, Product, and Marketing. Your work is measured by MRR and retained revenue, not by emails sent.

Key Responsibilities

• Building and maintaining always‑on lifecycle programs that span onboarding through expansion. These are living systems you improve every quarter, not one‑off promotions;
• Building and shipping the campaigns yourself in Vero (marketing automation) and our in‑app messaging tool. You are the person inside the tool, not the person writing a brief for someone else;
• Writing the copy. Lifecycle copy is short, specific, and product‑led, and you improve it with test results. Our hands‑on copywriters are here to help when needed;
• Owning the lifecycle KPI set in Amplitude: activation rate, free‑to‑paid conversion, MRR from automated versus one‑off campaigns, upgrade and expansion workflow conversion, cart abandonment recovery, churn prevention and involuntary churn recovery;
• Adapting per brand. The four brands have different products, buyers, and price points. Part of your job is knowing which learnings transfer and which do not, and prioritizing with discipline when everything cannot be built at once;
• Working closely with the Monetization Principal on data and revenue impact, the Conversion Rate Optimization Principal on funnel strategy, Product on in‑product triggers and feature launches, and Marketing on cross‑channel alignment;
• Turning regulatory change into lifecycle opportunity. Our market moves with privacy law, and lifecycle is our fastest channel to reach users when it does.

Experience & Skills

• At least 6 years of experience in lifecycle, CRM, or email marketing in B2B SaaS, with clear ownership of programs and not only execution;
• Proven results in a product‑led or self‑serve model. You have moved activation, free‑to‑paid conversion, expansion, or churn numbers and can walk us through exactly how;
• Hands‑on with a marketing automation platform (Vero, HubSpot or similar). You can build a multi‑branch, event‑triggered workflow on your own;
• Comfortable in a product analytics tool (Amplitude or similar). You build your own funnel and retention analysis;
• Analytical, curious, and experimental by default. You start from data, form a hypothesis, test it, and stay honest when the result says you were wrong;
• Autonomous. There is nobody here to hand your execution to, and you will set your own priorities inside agreed goals;
• Full professional proficiency in English.

Location

We’re a remote‑first company. You can work from wherever you’re most productive in the world.

For those based in Italy or nearby, if you enjoy a mix of remote and in‑person work, you can also take advantage of our offices in Milan and Bologna.

For those based in Mauritius, while you can work from anywhere on the island, we encourage regular in‑person collaboration at our Port Louis office, typically once per week.

Wherever you’re based, this role involves working within a ±1 CET time frame to stay closely aligned with the rest of the team and make collaboration easy.

Benefits

• Remote work Work 100% remotely, or from our offices, whatever works best for you. We’re fully structured for seamless remote onboarding and collaboration (for those based in Mauritius we expect weekly in‑person collaboration).
• Company retreats Once a year, we hold fully paid, week‑long retreats in beautiful locations such as Venice, Athens, and Palermo, where we work, connect, and recharge together.
• All‑in‑One flex budget A yearly sum of up to 1,000€ that you can tailor to your personal needs, whether it’s private health coverage, meal vouchers, childcare, learning, fitness, or other lifestyle choices. You can invest in what matters most to you (total amount, availability of specific services, payment method, and taxability may vary depending on local regulations).
• Work equipment supply scheme A policy designed to help you create the perfect setup and perform at your best.
• Collaborative, multicultural team Join a team of talented, international colleagues in a friendly, open, and highly collaborative environment.

Want to know more about iubenda? Check us out at:

iubenda.com | LinkedIn | Facebook | Twitter

Privacy

By applying, you hereby declare that you have read and understood our privacy policy (https://www.iubenda.com/privacy-policy/96274994). To ensure a fair selection process and verify your identity, we may ask you during video interviews to disable virtual backgrounds or filters, show an ID, or answer follow‑up questions. If you need an alternative arrangement, please let us know, and we will accommodate.