Senior Lifecycle Manager | Marketing

Savanta; New York (NY); On-site; USD 120,000 - 135,000; Full time

Benefits offered by this job

Salary Range: $120,000 - $135,000 USD

Team & Company Socials

Committees for Health & Well Being, Charities & Volunteering and DE&I

Job summary

A data-driven marketing consultancy based in New York is looking for a Senior Lifecycle Marketing Manager to lead customer journey initiatives. This role involves designing programs that enhance customer loyalty and collaborating with key departments using data insights. Candidates should have 6+ years in lifecycle marketing, strong analytical skills, and be proficient in tools like HubSpot and Salesforce. The company offers a competitive salary range of $120,000 - $135,000 USD and a collaborative work culture.

Qualifications

• 6+ years’ experience in lifecycle, retention or CRM marketing.
• Ability to execute multi-channel lifecycle programs end-to-end.
• Strong skills in customer segmentation and journey mapping.

Responsibilities

• Own the customer journey and design lifecycle programs.
• Use data to understand customer behavior and engagement.
• Drive adoption of AI-powered products and support launches.

Skills

Lifecycle marketing

Data analysis

Customer journey mapping

Collaboration

Testing and optimization

Tools

HubSpot

Salesforce

Job description

At Savanta, we work with some of the world’s most recognizable brands to help them make better decisions through powerful data, technology and insight. Now, we’re looking for a Senior Lifecycle Marketing Manager to shape how those relationships grow, deepen and endure.

Savanta is a data, market research and advisory company with teams in the UK, Americas, and APAC. Working with high-profile organizations and some of the world’s best-known brands, we Inform & Inspire our clients to Make Better Decisions through powerful data, empowering technology and high-impact consulting. Our culture is entrepreneurial, inclusive, and focused on innovation and career development.

About the Role:

This is a high‑impact role at the heart of our growth strategy. You’ll own the customer journey end‑to‑end - from first activation to long‑term expansion - designing lifecycle programs that turn engaged customers into loyal advocates.

You’ll partner closely with Marketing, Sales, Product and Research, using data to understand customer behavior and build thoughtful, timely engagement across onboarding, retention, win‑back and expansion. From segmentation and journey mapping to hands‑on campaign execution, you’ll translate insight into action - and action into measurable impact.

You’ll also play a key role in bringing Savanta’s expanding technology and AI‑powered products to life, driving adoption of platforms like Explorer and Plinc, and supporting product launches across our portfolio. Whether its personalized lifecycle campaigns, expansion plays with Sales, or advocacy programs that spotlight our customers’ success, your work will be visible - and valued.

About You:

You’re a hands‑on strategist - equally comfortable setting the vision and rolling up your sleeves to execute. You thrive in fast‑moving, collaborative environments where your ideas directly shape strategy, not just slide decks.

You have a strong command of customer journeys, a sharp analytical mind that turns data into action, and a bias toward testing and iteration. You're energized by lean, fast-paced environments where you have direct access to leadership and can shape strategy while staying close to execution. You bring the credibility of experience and the drive of a builder - and you're genuinely excited about the craft of lifecycle marketing.

This role is for you if:

• You love building lifecycle programs from the ground up and staying close to execution
• You’re fluent in data, confident with tools like HubSpot and Salesforce, and motivated by testing and optimization.
• You bring 6+ years’ experience in lifecycle, retention or CRM marketing, ideally in a B2B SaaS or data‑led environment.
• You thrive in fast‑moving, collaborative teams where your ideas shape strategy - not just slide decks.

This role is ideal for a lifecycle marketer who loves building from the ground up and staying close to execution.

You’ll bring:

• 6+ years’ experience in lifecycle, retention or CRM marketing, ideally in a B2B SaaS or data‑led environment.
• Proven experience owning and executing multi‑channel lifecycle programs end‑to‑end.
• Strong proficiency with HubSpot and Salesforce (additional marketing automation tools a plus).
• Hands‑on experience with customer segmentation, journey mapping, and engagement or health scoring.
• Confidence working with data — pulling insights, building reports, and making the case for investment.
• A track record of driving measurable improvements in activation, retention, or expansion metrics.
• Excellent cross‑functional collaboration and communication skills.

Please click here to view the full job description

And in return, Savanta offers*:

• Salary Range: $120,000 - $135,000 USD
• Team & Company Socials
• Committees for Health & Well Being, Charities & Volunteering and DE&I

Why Join Us:

With offices in the US, Canada, India and the UK, over 500 staff globally, and ambitious growth plans, Savanta offers the benefits of scale, whilst our specialists with their deep expertise and nimble teams, make life at Savanta feel more like working at a ‘boutique’ agency.

Our client portfolio includes some of the world’s most recognizable and valuable brands such as Google, Meta, Pandora, Vodafone, Samsung, Heineken, LEGO, Aston Martin, Unilever, and the Cabinet Office.

The company was founded on the belief that tech should be integral to its success, and this culture of tech innovation makes us best placed to put Savanta at the heart of our clients’ businesses offering solutions before they even know the problem.

Part of the vibrant Next 15 Communications Group, we have an entrepreneurial and inclusive company culture that actively recognizes and values its people and offers unrivalled scope for career development, including mentoring, coaching as well as extensive training programs.

Savanta is committed to being an equal opportunities employer and continuously strives to be an employer of choice. Our people are our greatest asset - we value workplace diversity and inclusion, oppose all forms of unlawful discrimination, and welcome applications from suitably qualified candidates of all backgrounds.

All candidates will be considered equally; however, we are unable to offer visa sponsorship.

*Full details of local benefits and perks available on request from the Savanta People Team (HR).

We encourage authentic responses to demonstrate your experience and approach, rather than relying on Generative Al tools to write your cover letter or any questions in the application process. We may use Al Decoders as part of the review process and if answers match to a high extent that may be factored into the review.

For information on how Savanta uses your data, please see https://savanta.com/about/careers/job-opportunities