Senior Lifecycle Marketing Manager — Enterprise SaaS & ABM

Freshworks; Massachusetts; Hybrid; USD 135,000 - 165,000; Full time

Benefits offered by this job

Hybrid work model

Onsite 3x/week Boston

Job summary

Freshworks is seeking a Lifecycle Marketing Manager to lead the lifecycle and nurture strategy for our EX product family—Freshservice, ESM, D42, Firehydrant, and Freddy AI—targeting 501+ Enterprise accounts. You’ll build a multi-touch attribution model and manage a small team across ABM, Digital Marketing, Content, and Sales.

You will own the lifecycle program portfolio, drive pipeline through integrated nurture motions, and ensure successful cross-functional collaboration in a matrixed org.

Qualifications

• 8–10+ years of B2B marketing experience, with significant lifecycle/nurture marketing at a global SaaS company.
• Experience building or scaling lifecycle programs for Enterprise ICP, ABM-tiered accounts.
• Hands-on experience with marketing automation platforms (Marketo preferred) and CRM systems (Salesforce).

Responsibilities

• Define lifecycle and nurture strategy across the EX product family, aligned to Enterprise ICP and ABM tiering.
• Assign ownership and accountability for programs and KPIs.
• Lead multi-touch attribution build-out for Lifecycle (first/middle/last-touch).
• Manage and develop a Lifecycle Marketing team across EX-wide and upmarket motions.
• Nurture leads through to pipeline in partnership with ABM, Digital Marketing, Content, and Sales.
• Maintain budget and target tracking for the Lifecycle pod.
• Collaborate on expansion/cross-sell initiatives as motions come online.

Skills

Lifecycle marketing

B2B marketing

Marketing automation

Marketo

Salesforce

ABM

Cross-functional collaboration

Analytics

Tools

Marketo

Salesforce

Job description

Freshworks is seeking a Lifecycle Marketing Manager to lead the lifecycle and nurture strategy for our EX product family—Freshservice, ESM, D42, Firehydrant, and Freddy AI—targeting 501+ Enterprise accounts. You’ll build a multi-touch attribution model and manage a small team across ABM, Digital Marketing, Content, and Sales.

You will own the lifecycle program portfolio, drive pipeline through integrated nurture motions, and ensure successful cross-functional collaboration in a matrixed org.