Lifecycle Marketing Specialist

Freshworks; California (MO); Hybrid; USD 123,000 - 145,000; Full time

Job summary

Freshworks is seeking a Lifecycle Marketing Specialist to execute nurture campaigns across the EX product family—Freshservice, ESM, D42, Firehydrant, and Freddy AI. Reporting to the Lifecycle Marketing Manager, you’ll own day-to-day execution of always-on and re-engagement programs, collaborating with content, digital, and product marketing to keep messaging relevant throughout the customer journey.

The role is hybrid with onsite 3x/week at the San Mateo, CA headquarters.

Qualifications

• 4–6+ years of experience in B2B email/lifecycle marketing, ideally at a SaaS company.
• Hands-on experience with marketing automation platforms (Marketo preferred).
• Familiarity with CRM systems (Salesforce) and lead scoring/routing.
• Working knowledge of HTML/CSS as it relates to email production.
• An analytical mindset — comfortable pulling and interpreting campaign performance data to inform iteration.
• Experience partnering cross‑functionally with content, demand gen, and sales teams.
• Knowledge of email deliverability and compliance best practices (GDPR, CCPA).

Responsibilities

• Execute nurture campaigns across the EX product family’s active programs, including always-on demand gen, trial journey nurture, re-engagement, and reincentivization/win-back
• Own and revamp underperforming programs as needed, ensuring each has clear KPIs and reporting
• Partner with the Lifecycle Marketing Manager on journey-framework build-out, including personalization and dynamic content infrastructure
• Partner with Digital Marketing on the hand-off of syndication leads into nurture, and with Sales/SDR teams on MQL scoring thresholds and hand-off rules
• Partner with Content Strategy and Product Marketing to align nurture messaging to each stage of the buyer journey
• Monitor email and database health (deliverability, unsubscribes, blacklist status) across owned programs
• Report on program performance against KPIs and recommend optimizations based on campaign data

Skills

B2B email marketing

Lifecycle marketing

Cross-functional collaboration

Data analysis

Tools

Marketo

Salesforce

HTML/CSS

Job description

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

Freshworks Inc. builds uncomplicated service software that delivers exceptional employee and customer experiences. Our people-first approach to AI eliminates friction, helping businesses reduce complexity, lower cost-to-serve, and deliver faster, more human support through enterprise-grade yet easy-to-use CX and IT solutions. Nearly 75,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks to power their Employee Experience (EX) and Customer Experience (CX) operations.

Fresh vision. Real impact. Come build it with us.

Freshworks is looking for a Lifecycle Marketing Specialist to execute nurture campaigns across our Employee Experience (EX) product family — Freshservice, ESM, D42, Firehydrant, and Freddy AI. Reporting to the Lifecycle Marketing Manager, you’ll own day-to-day execution of the pod’s always-on and re-engagement nurture programs, keeping 501+ segment accounts moving through the funnel between paid and ABM touches. You’ll partner closely with Content Strategy, Digital Marketing, and Product Marketing to keep messaging relevant across each stage of the customer journey.

What you’ll do at Freshworks:

• Execute nurture campaigns across the EX product family’s active programs, including always-on demand gen, trial journey nurture, re-engagement, and reincentivization/win-back
• Own and revamp underperforming programs as needed, ensuring each has clear KPIs and reporting
• Partner with the Lifecycle Marketing Manager on journey-framework build-out, including personalization and dynamic content infrastructure
• Partner with Digital Marketing on the hand-off of syndication leads into nurture, and with Sales/SDR teams on MQL scoring thresholds and hand-off rules
• Partner with Content Strategy and Product Marketing to align nurture messaging to each stage of the buyer journey
• Monitor email and database health (deliverability, unsubscribes, blacklist status) across owned programs
• Report on program performance against KPIs and recommend optimizations based on campaign data

• 4–6+ years of experience in B2B email/lifecycle marketing, ideally at a SaaS company
• Hands‑on experience with marketing automation platforms (Marketo preferred), including building nurture logic, triggers, and segmentation
• Familiarity with CRM systems (Salesforce) and lead scoring/routing processes
• Working knowledge of HTML/CSS as it relates to email production
• An analytical mindset — comfortable pulling and interpreting campaign performance data to inform iteration
• Experience partnering cross‑functionally with content, demand gen, and sales teams
• Knowledge of email deliverability and compliance best practices (GDPR, CCPA)

We're committed to building a workplace that reflects the diverse world we serve. At Freshworks, you'll find inclusive teams, flexible thinking, and opportunities to grow your career - while making work better for millions.

Please note this is a hybrid role with onsite expectations of 3x/week (Tuesday - Thursday) from our San Mateo, CA headquarters.

The annualbase salary rangefor this position is $123,000 - $145,000. This role is also eligible for a target bonus.

Compensation is based on a variety of factors, including but not limited to location, experience, job‑related skills, and level.

At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.