Senior Lifecycle Marketing Manager

Destination Pet, LLC; United States; Remote; USD 140,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

Disability insurance

Life insurance

401k match

Pet care discounts

Flexible Time Off

Career growth network

Job summary

Destination Pet LLC is seeking a Senior Lifecycle Marketing Manager to lead data-driven, cross-brand lifecycle campaigns from strategy through execution. You will own end-to-end campaigns, optimize onboarding, retention, and cross-sell across a multibrand portfolio, and report to the VP of Strategic Marketing & Growth.

The role requires 10+ years in lifecycle/CRM marketing, strong testing discipline, and hands-on Braze and Segment experience.

Qualifications

• 10+ years in lifecycle/CRM/retention marketing
• Strong grasp of email deliverability fundamentals and authentication standards
• Proven experience designing and analyzing A/B/multivariate tests with statistical rigor
• Hands-on experience with Braze and Segment
• Operational empathy and partnership mindset
• Comfortable working across centralized strategy and decentralized execution
• Strong execution and follow-through

Responsibilities

• Own end-to-end lifecycle marketing strategy across the customer journey (acquisition, onboarding, retention, win-back, cross-sell)
• Develop and prioritize a testing roadmap across email, SMS, and push channels
• Translate objectives into channel/ audience plans across multi-brand, multi-location
• Design and maintain segmentation frameworks (lifecycle stage, ownership, tenure, location)
• Build/test cohorts for A/B and multivariate testing with sound sample sizing
• Partner with data teams to define audience models (new pet parents, churn signals, high-LTV)
• Own suppression logic and list hygiene for accurate targeting
• Build, QA, and deploy multi-channel campaigns (email, SMS, journeys)
• Manage campaign calendar across ~160 brands/locations
• Serve as Braze admin and ensure deliverability best practices
• Define KPIs and build leadership-ready performance reports
• Maintain a test-and-learn repository with results and next steps
• Collaborate with marketing, operations, and legal to align with brand standards

Skills

Lifecycle/CRM

Revenue growth

Deliverability basics

A/B/multivariate testing

Braze expertise

Segment expertise

Cross-location execution

Execution & follow-through

Tools

Braze

Segment

Job description

Welcome to Destination Pet. We are One Pack- a united team working together to elevate the love and lives of pet families. Our pet-obsessed professionals create a connected care network of trustworthy partners who bring creative innovation every day. We are revolutionizing the pet industry. Join us!

We are looking to add a Senior Lifecycle Marketing Manager to our team!

LOCATION: Remote US

Travel: 15%

REPORTS TO: VP of Strategic Marketing & Growth

PAY: $140 K -$150K + 15% Bonus

Role Overview:

The Senior Lifecycle Marketing Manager plays a critical role in driving customer retention, repeat visit frequency, and lifetime value across Destination Pet’s portfolio through targeted, data-driven lifecycle campaigns. This rolespans strategy and execution,workingclosely with Marketing,Operations, andAnalyticsto design, execute, andoptimizecustomer communications acrossoutboundchannels.This position reports toMichelle McPherson,VPof Strategic Marketing & Growth.

CORE RESPONSIBILITES:

Strategy & Planning

• Own end-to-end lifecyclemarketingstrategyacross the customer journey(acquisition, onboarding, retention, win-back, cross-sell)

• Develop and prioritize a testing roadmapacross email, SMS, and push channels aligned to business goals (i.e.repeat visit frequency, multi-service cross-sell)

• Translate broader marketingobjectivesinto channel-specificand audience-specific campaign plans across a multi-brand, multi-location

Segmentation & Audience Strategy

• Design andmaintaincustomer segmentation frameworks (lifecycle stage, pet ownership status, tenure, product/plan enrollment, location/market density tier)

• Build and manage mutually exclusive test cohorts for A/B and multivariate testing, ensuring statistically sound sample sizing across markets of varying density

• Partner with data/analytics teams to define and refine audience models (i.e.new pet parent identification, at-risk/churn signals, high-LTV multi-pet households)

• Own suppression logic and list hygiene (current customers, do-not-mail, recently lapsed) to ensure campaign targeting accuracy

Campaign Executionand Channel Management

• Build, QA, and deploy multi-channel lifecycle campaigns (email, SMS, etc.) including trigger-based/automated journeys (welcome series, onboarding, renewal reminders, win-back)

• Manage campaign calendar and cadence across ~160 brands/locations, balancing centralized efficiency with local market relevance

Platform and Data Management

• Serve as primary owner/administrator ofBraze,the marketing automation platform

• Ensure email deliverability best practices aremaintained, including domain authentication protocols (SPF, DKIM, DMARC, BIMI) and sender reputation monitoring

• Manage data governance and customer data hygiene across systems to supportaccuratesegmentation and personalization

Testing, Measurement & Reporting

• Design and execute A/B and multivariate tests with clear, single-variable hypotheses to isolate what drives performance

• Define and track core lifecycle KPIs

• Build recurring performance reporting and leadership-ready summaries, translating testing results into business-relevant recommendations

• Maintain a test-and-learn repository documentingwhat’sbeen tested, results, and next-step recommendations

Cross-Functional Collaboration

• Partner with marketing,creative,operations, and legal teams to ensure lifecycle campaigns align with brand standards, compliance requirements, and location-level operational realities

• Act as a lifecycle marketing subject-matter expert and mentor

REQUIREMENTS:

Education & Experience:

• 10+ years in lifecycle/CRM/retention marketing, ideally in multi-location, franchise, or portfolio-brandenvironments

• Strongrevenue and growth orientation

• Strong grasp of email deliverability fundamentals and authentication standards

• Proven experience designing and analyzing A/B/multivariate tests with statistical rigor

• Hands-on experience withmarketing automation tools, specificallyBrazeand Segment

• Operational empathy and partnership mindset

• Comfortable working across bothacentralized strategy and decentralized, location-level execution

• Strong execution and follow-through

PERKS:

• Health, vision, dental, long & short-term disability, and Life insurance

• A Startup mentality company with stable funding

• 401k match

• Pet Care discounts

• Flexible Time Off

• Opportunity to grow your career with a network of like-minded professionals

Destination Pet LLC affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, age, disability or any other characteristic protected by federal, state or local law. Equal Opportunity Employer Minorities/Women/Veterans/Disabled. Destination Pet LLC endeavors to make our employment website and application process accessible to all users and applications. In doing so, we provide reasonable accommodations to applicants with disabilities. If you have a disability and require a reasonable accommodation or assistance completing the application process, please contact a member of our recruitment team. At Destination Pet, we’re all about creating a workplace that’s bursting with diversity and inclusivity. We don’t play favorites or judge folks based on skin color, religion, gender, age, disability, or any other protected characteristics. Our hiring decisions are solely based on what you can bring to the team. So, we’re throwing the door wide open for all like-minded candidates who believe in celebrating and honoring diversity and inclusion. Ready to join our pack?