Field Marketing Manager

Destination Pet, LLC; Washington (District of Columbia); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Health, vision, dental, long & short-

Life insurance

401k match

Pet Care discounts

Generous PTO

Employer sponsored pet insurance

Job summary

Destination Pet LLC is seeking a West Coast based Field Marketing Manager to develop localized marketing strategies, drive new customer acquisition, and support center marketing in regional markets.

You will partner with Center Managers and cross-functional teams, manage regional budgets, plan events, build partnerships, and monitor KPI performance to optimize campaigns. Travel 50-75% is expected, with a competitive compensation package and bonus opportunities.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or equivalent industry experience.
• Experience in Field Marketing, Regional Marketing, or similar role.
• Budgeting and planning experience with GTM annual marketing plans.

Responsibilities

• Local Market Analysis: conduct market research and identify opportunities for growth.
• Campaign Development: partner with Creative and Marketing teams to design campaigns and ensure brand alignment.
• Event Planning and Execution: plan and coordinate local events, manage budgets and logistics.
• Partnerships and Networking: build relationships with local partners and community groups.
• Budget Management: allocate regional budget and track expenditures.
• Performance Tracking: monitor KPIs and report campaign results.

Skills

Project management

Communication

Marketing software

Data analysis

Adaptability

Travel willingness

Education

Bachelor's degree

Tools

CRM

Email marketing platforms

Social media management

Job description

Welcome to Destination Pet. We are One Pack- a united team working together to elevate the love and lives of pet families. Our pet-obsessed professionals create a connected care network of trustworthy partners who bring creative innovation every day. We are revolutionizing the pet industry. Join us!The Field Marketing Manager is responsible for developing and executing localized marketing strategies to promote company brand awareness, drive new customer acquisition, and support the local marketing needs of assigned centers. This role involves working closely with the local Center Managers and business partners to tailor marketing initiatives to regional markets.We are looking to add a West Coast based Field Marketing Manager to our team!LOCATION: Must reside in West CoastREPORTS TO: Senior Field Marketing ManagerPAY: $70,000-$80,000 + 7.5 % BonusCORE RESPONSIBILITES:Local Market Analysis:Conduct market researchIdentify opportunities for growthDevelop and execute marketing plans tailored to the regional marketCampaign Development:Partner with the Creative team to design effective marketing materialsCollaborate with the Marketing team to ensure alignment in overall brand strategyDesign and implement marketing campaignEvent Planning and Execution:Plan and coordinate local events, community engagement and promotional activitiesManage logistics, budgets and executionCoordinate the promotion of local events and engagement via social mediaPartnerships and Networking:Build and maintain relationships with local partners, influencers and community organizationsLeverage partnerships to enhance brand presence and drive new customer generationRegularly distribute marketing materials to local business partnersBudget Management:Manage and allocate the regional marketing budget efficientlyTrack expenditures and ensure all activities are cost effectiveWork with Center Managers to determine optimal field marketing initiativesPerformance Tracking:Monitor KPI's to measure the success of field marketing activitiesProvide regular reports and feedback to management on campaign effectiveness and regional market conditionsREQUIREMENTS:Education & Experience:Bachelors' degree in Marketing, Business Administration, or equivalent industry experienceExperience in Field Marketing, Regional Marketing, or similar roleProven track record of managing successful marketing campaignsBudgeting and planning experience with GTM annual marketing plansExperience working in a role with matrix structured leadershipSkills:Strong project management and organizational skillsExcellent communication and interpersonal skillsProficient in marketing software and tools (e.g., CRM, email marketing platforms, social media management)Ability to analyze data and make data-driven decisionsAdaptability to changing market conditions and prioritiesOther:Willingness to travel 50%-75% to centers within designated regionMust have reliable transportation and clean driving recordAbility to work flexible hours, including evenings and weekends as needed for events and campaignsMust be able to stand for long periods of time and lift at least 40lbsMust be passionate about pets!PERKS:Health, vision, dental, long & short-term disability, and Life insuranceA Startup mentality company with stable funding401k matchPet Care discountsGenerous PTOOpportunity to grow your career with a network of like-minded professionalsEmployer sponsored pet insuranceDestination Pet LLC affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, age, disability or any other characteristic protected by federal, state or local law. Equal Opportunity Employer Minorities/Women/Veterans/Disabled.Destination Pet LLC endeavors to make our employment website and application process accessible to all users and applicants. In doing so, we provide reasonable accommodations to applicants with disabilities. If you have a disability and require a reasonable accommodation or assistance completing the application process, please contact a member of our recruitment team.At Destination Pet, we're all about creating a workplace that's bursting with diversity and inclusivity. We don't play favorites or judge folks based on skin color, religion, gender, age, disability, or any other protected characteristics. Our hiring decisions are solely based on what you can bring to the team. So, we're throwing the door wide open for all like-minded candidates who believe in celebrating and honoring diversity and inclusion. Ready to join our pack?