Field Marketing Manager

Destination Pet LLC; New York (NY); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Health, Vision, Dental, Disability, &

401k match

Pet Care discounts

Generous PTO

Career growth with network

Employer sponsored pet insurance

Job summary

Destination Pet LLC seeks a Field Marketing Manager to lead localized marketing initiatives from a remote base with East Coast focus, traveling 50–75% to centers. Collaborate with Center Managers to tailor campaigns, drive new customer acquisition, and boost brand awareness.

This role reports to Senior Field Marketing Manager and requires a Bachelor's in Marketing, proven field marketing success, budget management, and strong communication.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Experience in Field Marketing or Regional Marketing.
• Proven track record of managing marketing campaigns.
• Budgeting and GTM planning experience.
• Willingness to travel 50–75% and work flexible hours.

Responsibilities

• Local Market Analysis: conduct market research and tailor regional plans.
• Campaign Development: design and execute marketing campaigns with cross-functional teams.
• Event Planning and Execution: plan local events, manage logistics and budgets.
• Partnerships and Networking: build local partnerships and influencer relationships.
• Performance Tracking: monitor KPIs and report results to management.

Skills

Field Marketing

Budgeting

GTM Planning

Project Management

Communication

Education

Bachelor's degree in Marketing or Business

Tools

CRM

Email Marketing Platforms

Social Media Management

Job description

Welcome to Destination Pet. We are One Pack - a united team working together to elevate the love and lives of pet families. Our pet-obsessed professionals create a connected care network of trustworthy partners who bring creative innovation every day. We are revolutionizing the pet industry.

The Field Marketing Manager is responsible for developing and executing localized marketing strategies to promote company brand awareness, drive new customer acquisition, and support the local marketing needs of assigned centers. This role involves working closely with the local Center Managers and business partners to tailor marketing initiatives to regional markets. We are looking to add an East Coast based Field Marketing Manager to our team!

LOCATION: Remote with more than 60% Travel

REPORTS TO: Senior Field Marketing Manager

PAY: $70,000-$80,000 + 7.5% Bonus

CORE RESPONSIBILITES

• Local Market Analysis: Conduct market research Identify opportunities for growth Develop and execute marketing plans tailored to the regional market
• Campaign Development: Partner with the Creative team to design effective marketing materials Collaborate with the Marketing team to ensure alignment in overall brand strategy Design and implement marketing campaign
• Event Planning and Execution: Plan and coordinate local events, community engagement and promotional activities Manage logistics, budgets and execution Coordinate the promotion of local events and engagement via social media
• Partnerships and Networking: Build and maintain relationships with local partners, influencers and community organizations Leverage partnerships to enhance brand presence and drive new customer generation Regularly distribute marketing materials to local business partners
• Budget Management: Manage and allocate the regional marketing budget efficiently Track expenditures and ensure all activities are cost effective
• Work with Center Managers to determine optimal field marketing initiatives
• Performance Tracking: Monitor KPI's to measure the success of field marketing activities Provide regular reports and feedback to management on campaign effectiveness and regional market conditions

REQUIREMENTS

• Education & Experience: Bachelors' degree in Marketing, Business Administration, or equivalent industry experience
• Experience in Field Marketing, Regional Marketing, or similar role
• Proven track record of managing successful marketing campaigns
• Budgeting and planning experience with GTM annual marketing plans
• Experience working in a role with matrix structured leadership
• Skills: Strong project management and organizational skills
• Excellent communication and interpersonal skills
• Proficient in marketing software and tools (e.g., CRM, email marketing platforms, social media management)
• Ability to analyze data and make data-driven decisions
• Adaptability to changing market conditions and priorities
• Other: Willingness to travel 50%-75% to centers within designated region
• Must have reliable transportation and clean driving record
• Ability to work flexible hours, including evenings and weekends as needed for events and campaigns
• Must be able to stand for long periods of time and lift at least 40lbs
• Must be passionate about pets!

PERKS

• Health, vision, dental, long & short-term disability, and Life insurance
• A Startup mentality company with stable funding
• 401k match
• Pet Care discounts
• Generous PTO
• Opportunity to grow your career with a network of like-minded professionals
• Employer sponsored pet insurance

Destination Pet LLC affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, age, disability or any other characteristic protected by federal, state or local law.

Equal Opportunity Employer Minorities/Women/Veterans/Disabled.

Destination Pet LLC endeavors to make our employment website and application process accessible to all users and applicants. In doing so, we provide reasonable accommodations to applicants with disabilities. If you have a disability and require a reasonable accommodation or assistance completing the application process, please contact a member of our recruitment team.

At Destination Pet, we're all about creating a workplace that's bursting with diversity and inclusivity. We don't play favorites or judge folks based on skin color, religion, age, disability, or any other protected characteristics. Our hiring decisions are solely based on what you can bring to the team.

So, we're throwing the door wide open for all like-minded candidates who believe in celebrating and honoring diversity and inclusion.

Ready to join our pack?

Destination Pet, headquartered in Irving, Texas, is a national network of pet-obsessed professionals dedicated to elevating the love and lives of our pet families through total pet care. With more than a century of experience, our founders understood the need for better pet healthcare and believed in the value of integrating pet services from veterinary medicine to, grooming, boarding, daycare, training and more. By connecting the experts behind the scenes, we get to know our pet families in a way that allows us to offer proactive, convenient, and personalized advice and care.