Senior Lifecycle Marketing Manager

Sequencing; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Sequencing.com is seeking a Senior Manager, Lifecycle Marketing to own strategy and hands-on execution across email, SMS, push, and in-product messaging, driving activation, engagement, retention, and subscription value.

You will analyze customer journeys, work with Growth, Product, Data, and Customer Success, and translate genomic insights into clear, personalized experiences. This role combines lifecycle strategy with experimentation and data-driven optimization.

Qualifications

• 5+ years in lifecycle, CRM, or retention marketing, preferably with a DTC subscription or SaaS focus.
• Expert-level understanding of email and lifecycle platforms (e.g., Blueshift, Braze, Iterable, Klaviyo).
• Hands-on experience with CDP (Segment) for advanced segmentation and journeys.
• Proven track record building scalable automated lifecycle flows that move core metrics.

Responsibilities

• Own lifecycle marketing strategy across activation, engagement, retention, win-back, and referral for subscription products.
• Analyze the entire customer journey to understand behavior, conversion, engagement, churn, and lifetime value.
• Plan, write, build, launch, and optimize lifecycle campaigns across email, SMS, push, and in-product messaging.
• Build and improve automated programs spanning onboarding, activation, education, results delivery, feature adoption, retention, and referral.
• Translate complex genetic and scientific concepts into clear, personalized, benefit-driven messages.

Skills

Lifecycle marketing

CRM

Retention marketing

Data analysis

Copywriting

Experimentation

AI tools

Tools

Blueshift

Braze

Iterable

Klaviyo

Segment

Job description

The opportunity

As Senior Manager, Lifecycle Marketing at Sequencing.com, you will own the strategy and hands‑on execution of the customer lifecycle across email, SMS, push, and in‑product messaging.

This is a highly analytical role for someone who wants to understand exactly how customers move through the product – from purchase and DNA kit activation through sequencing results, delivery, subscription engagement, retention, and win‑back. You will dig into large, complex customer datasets, identify where customers convert or drop off, and turn those insights into personalized lifecycle programs that measurably improve activation, engagement, retention, and long‑term subscription value.

You will work closely with Growth, Product, Data, Engineering, Bioinformatics, and Customer Success to translate complex genomic and health insights into clear, motivating experiences that help customers get more value from their DNA over time.

This is not a generalist brand marketing or campaign‑management role. The right person combines lifecycle strategy, hands‑on execution, clear messaging, experimentation, and deep analytical curiosity.

What you’ll own

• Own lifecycle marketing strategy across activation, engagement, retention, win‑back, and referral for Sequencing’s subscription products.
• Analyze the entire customer journey to understand behavior, conversion, engagement, churn, and lifetime value across key customer segments.
• Work directly with customer and product data – including large subscription datasets – to identify lifecycle gaps, behavioral patterns, drop‑off points, and growth opportunities.
• Plan, write, build,launch, and optimize lifecycle campaigns across email, SMS, push, and in‑product messaging.
• Build and continuously improve automated programs spanning onboarding, kit activation, education, results delivery, feature adoption, subscription engagement, retention, win‑back, and referral.
• Translate complex genetic and scientific concepts into clear, personalized, benefit‑driven messages for non‑expert audiences.
• Use AI tools to increase speed and quality of ideation, content development, quality assurance, analysis, and iteration.
• Partner with Product, Data, and Engineering to improve event tracking, data quality, experimentation, and the infrastructure needed to power sophisticated lifecycle programs.
• Define clear hypotheses and success metrics for lifecycle programs, then design rigorous tests across messaging, offers, audiences, timing, channels, and workflows.
• Move beyond topline reporting to investigate why performance changed and determined what action to take next.

Who you are

• 5+ years in lifecycle, CRM, or retention marketing, ideally with a DTC subscription or SaaS focus.
• Expert‑level understanding of email and lifecycle platforms (e.g., Blueshift, Braze, Iterable, Klaviyo, or similar tools).
• Hands‑on experience with Segment or a similar CDP to power advanced segmentation, dynamic content, and event‑driven journeys.
• Proven track record building and scaling automated lifecycle flows (onboarding, engagement, retention, win‑back, referral) that move core business metrics.
• Exceptional writing and editing skills, with a portfolio of lifecycle or CRM campaigns showing strong copy and clear impact.
• Ability to translate technical or scientific content into approachable, benefit‑focused language for non‑expert audiences.
• Strong analytical skills and experience using dashboards and simple analyses to make data‑driven decisions.
• Deep familiarity with experimentation and A/B testing across email and CRM channels.
• Comfortable using AI tools as a daily co‑pilot to brainstorm, draft, refine, and analyze lifecycle work.