Senior Lifecycle Marketing Lead - Remote & Data-Driven

Openkrill; United States; Remote; USD 140,000 - 155,000; Full time

Benefits offered by this job

Remote-friendly with hardware provided

401(k)

Medical benefits

Vacation (4 weeks)

Parental leave

Job summary

Boulder Care is seeking a hands-on Senior Lifecycle Marketing Manager to own the full patient lifecycle—from consideration and enrollment through ongoing care and re-engagement. This role sits at the intersection of lifecycle marketing and product marketing, requiring data-driven decision making and HIPAA-compliant messaging.

The position is 100% remote in the U.S., with a starting base salary range of $140,000 to $155,000, plus benefits.

Qualifications

• 4+ years in lifecycle marketing or product marketing.
• Hands-on ownership of Braze or a comparable CRM platform.
• Experience building a lifecycle marketing function from the ground up.
• Track record of activation/retention KPIs and explaining the why behind results.
• Healthcare or regulated-industry experience is a plus.

Responsibilities

• Own the patient lifecycle end-to-end, from pre-enrollment to post-churn re-engagement.
• Translate strategy into production-ready campaigns: workflow config, audience segmentation, targeting, and messaging.
• Elevate transactional communications tied to visits, notices, reminders, and policy changes.
• Run ongoing A/B testing and optimize cadence and channels.
• Expand channel mix (push, email, etc.) and manage cadence to avoid fatigue.
• Apply AI to campaign QA, segmentation, briefs, reporting, and analysis.

Skills

Lifecycle marketing

Roadmap development

Activation/retention KPIs

Healthcare compliance

Tools

Braze

Job description

Boulder Care is seeking a hands-on Senior Lifecycle Marketing Manager to own the full patient lifecycle—from consideration and enrollment through ongoing care and re-engagement. This role sits at the intersection of lifecycle marketing and product marketing, requiring data-driven decision making and HIPAA-compliant messaging.

The position is 100% remote in the U.S., with a starting base salary range of $140,000 to $155,000, plus benefits.