Senior Lifecycle Marketing Manager

Boulder Care; United States; On-site; USD 120,000 - 160,000; Full time

Job summary

Boulder Care is seeking a hands-on Senior Lifecycle Marketing Manager to own the full patient communications lifecycle—from consideration to ongoing care and re-engagement. You’ll define strategy, craft campaigns, and own KPIs, balancing activation, retention, and compliance in our regulated healthcare environment.

You will sit at the intersection of lifecycle and product marketing, building automations that support feature adoption and high-quality patient care, while delivering measurable

Responsibilities

• Own the full lifecycle of patient communications from enrollment to ongoing care.
• Set the strategy and build campaigns that execute the plan and drive activation and retention.
• Define KPIs and dashboards to measure program performance and impact.
• Develop product-adjacent automations and drive adoption of new features and content.

Skills

Lifecycle marketing

Campaign management

Data analysis

KPI tracking

Job description

About This Role

We're looking for a hands-on Senior Lifecycle Marketing Manager to build from the ground up and own the full lifecycle of patient communications - from the moment someone considers enrolling, through their ongoing care, through re-engagement if they disconnect from care. Lifecycle communications are one of the highest-leverage tools we have to sustain relationships with our patients, and today that program is in its early innings. You'll be the dedicated owner: setting the strategy, building the campaigns that execute it, and defining the KPIs that tell us whether it's working. This role sits at the intersection of lifecycle marketing and product marketing: you'll build and optimize the product-adjacent automations that drive activation and retention, and you'll own how we introduce and drive adoption of new features and content. You'll be deeply data-driven, detail-oriented, and comfortable owning KPIs, creatively navigating a regulated healthcare environment where clarity and compliance matter as much as clever copy.

About Boulder

Boulder Care is an award-winning digital clinic for addiction medicine, recognized for both innovation and high-quality patient care. Founded in 2017 by CEO Stephanie Strong, our mission is to improve the lives of people with substance use disorders through compassionate, evidence-based care.

We provide Boulder patients with a fully virtual, multidisciplinary care team - including medical providers and peer recovery specialists - who deliver personalized treatment, including medication-assisted treatment (MAT) and ongoing support. Our approach is grounded in clinical excellence, patient-centered care, and a commitment to reducing barriers to recovery. Boulder partners with leading