Senior Lifecycle Marketing Lead — Multi-Channel Growth

Yieldstreet Inc.; New York (NY); On-site; USD 140,000 - 170,000; Full time

Benefits offered by this job

Equity

Health, dental & vision

Unlimited PTO

Life insurance

Wellness stipend

Job summary

Willow Wealth is seeking a Senior Manager, Lifecycle Marketing in New York to own the customer journey from signup to first investment and beyond. You will define lifecycle strategy, run the send calendar, build campaigns, and measure results across email, push, in-app, SMS, and on-platform messaging.

You will collaborate with Strategy, Content, Design, Product, and Data teams to align messaging with compliant investor communications.

Qualifications

• Lifecycle specialist: hands-on owning lifecycle/CRM marketing, journeys, segmentation, triggered and multi-channel orchestration.
• Sole owner: independent, self-directed, multitask without a large team.
• Direct-response: conversion-focused, measured on funnel metrics.
• Martech fluency: adept with marketing tech stack to support work.
• Data-driven: interpret campaign/funnel data to drive changes.
• Comfort with complexity: explain complex financial product clearly.
• Startup background: built/owned functions in fast-growing environments.
• Direct-to-consumer: marketing financial or luxury products to individuals.

Responsibilities

• Define customer journey, audience segments, and triggers for lifecycle.
• Lead end-to-end email strategy, calendar, campaigns, automation, and performance.
• Manage push, in-app, SMS, and on-platform messaging as a single journey.
• Launch campaigns for new offerings and go-to-market moments.
• Personalize messaging by lifecycle stage, holdings, and on-platform behavior.
• Focus on conversion, retention, reactivation, and win-back journeys.

Skills

Lifecycle marketing

Self-starter

Direct-response

Martech stack

Data-driven

Complexity handling

Startup experience

Direct-to-consumer

Fintech

CRM tools

Marketing automation

Tools

CRM tools

Marketing automation

Job description

Willow Wealth is seeking a Senior Manager, Lifecycle Marketing in New York to own the customer journey from signup to first investment and beyond. You will define lifecycle strategy, run the send calendar, build campaigns, and measure results across email, push, in-app, SMS, and on-platform messaging.

You will collaborate with Strategy, Content, Design, Product, and Data teams to align messaging with compliant investor communications.