Senior Lifecycle Growth Strategist (Remote)

Acorns; United States; Remote; USD 100,000 - 112,000; Full time

Benefits offered by this job

Stock options

401(k) matching

Flexible work location

Paid time off

Wellness resources

Job summary

Acorns is seeking a Sr. Lifecycle Marketing Specialist to own lifecycle programs across Acorns and Acorns Early. You will translate business goals into data-informed campaigns, and partner with Creative, Data Analytics, and Product to bring programs to market.

You will also work with HTML and Liquid to personalize, test, and QA communications. The role emphasizes experimentation, governance, and collaboration in a remote-first fintech environment, with an Irvine option for office space.

Qualifications

• 3–5+ years of lifecycle, CRM, retention, or growth marketing experience, including hands-on campaign execution in Braze or comparable marketing automation software.
• Experience building and launching multichannel campaigns and automated journeys: email, push, in-app, SMS, Content Cards.
• Experience supporting acquisition and/or reacquisition programs with a track record of improving customer conversion or winback performance.
• Strong understanding of audience segmentation, personalization, and automated journey logic.
• Strong experimentation fundamentals, including hypothesis development, A/B and multivariate testing, and performance analysis.
• Ability to translate established business goals into lifecycle strategies, campaign plans and executable journeys.
• Rigorous QA, approvals, and launch governance, ideally in regulated environments, with CAN-SPAM knowledge.
• Comfort working with HTML and Liquid logic for campaign setup, personalization, troubleshooting, and QA.
• Strong data review skills, trend identification, and data-driven recommendations.
• Cross-functional collaboration and project management skills.
• Willingness to use AI tools to improve workflow and campaign quality.

Responsibilities

• Lifecycle Strategy & Execution: Support the lifecycle strategy and roadmap for customer acquisition and reacquisition across Acorns and Acorns Early, contributing ideas aligned with business goals.
• Campaign Development & Collaboration: Translate lifecycle strategies into campaign plans and briefs; partner with Creative, Data Analytics & Science, and Product teams to bring programs to market; work with HTML to personalize and QA communications.
• Experimentation & Measurement: Develop hypotheses and run A/B tests; analyze performance and translate results into optimization recommendations.
• Quality, Governance & Operations: Own campaign quality from setup to launch, ensure compliance with internal reviews and CAN-SPAM; leverage AI to speed development and QA.
• Would also: manage and optimize multichannel journeys across email, push, in-app, and SMS; maintain observability and governance across programs.

Skills

Lifecycle marketing

CRM & retention

Growth marketing

Campaign execution

Audience segmentation

A/B testing

Cross-functional collaboration

QA & governance

HTML/Liquid

Tools

Braze

HTML

Liquid

AI tools

Job description

Acorns is seeking a Sr. Lifecycle Marketing Specialist to own lifecycle programs across Acorns and Acorns Early. You will translate business goals into data-informed campaigns, and partner with Creative, Data Analytics, and Product to bring programs to market.

You will also work with HTML and Liquid to personalize, test, and QA communications. The role emphasizes experimentation, governance, and collaboration in a remote-first fintech environment, with an Irvine option for office space.