Lifecycle Growth Architect: Engagement & Upgrades

Acorns; United States; Remote; USD 103,000 - 112,000; Full time

Benefits offered by this job

Competitive salary

Stock options

401(k) matching

Flexible work location

Wellness resources

Career development program

Job summary

Acorns is seeking a Senior Lifecycle Marketing Associate, Engagement & Upgrades, to own lifecycle programs that deepen customer engagement and drive upgrades across Acorns and Acorns Early. Remote-first with optional Irvine office, you will collaborate across teams to shape the lifecycle roadmap and optimize multi-channel campaigns.

You will bring 5+ years in lifecycle/CRM marketing, hands-on Braze experience, strong segmentation and testing skills, and a rigorous QA mindset to ensure

Qualifications

• 5+ years of lifecycle, CRM, retention, or growth marketing experience with hands-on campaign execution in Braze or similar software.
• Experience building multichannel campaigns across email, push, in-app, and SMS channels.
• Experience supporting acquisition/reacquisition programs with measurable improvements.
• Strong audience segmentation, personalization, and automated journey logic.
• Strong experimentation fundamentals including A/B tests and analysis.
• Ability to translate business goals into lifecycle strategies, plans, and journeys.
• Rigorous QA, approvals, and launch governance in regulated environments.
• Working knowledge of CAN-SPAM and lifecycle compliance best practices.
• Comfort with HTML and Liquid for campaign setup, personalization, troubleshooting, and QA.

Responsibilities

• Support lifecycle strategy and roadmap for customer acquisition and reacquisition across Acorns and Acorns Early.
• Build and execute personalized, data-informed campaigns across Braze channels (email, push, in-app, SMS).
• Own campaign setup from audience segmentation and personalization through channel sequencing and launch.
• Translate lifecycle strategies into campaign plans and creative briefs informed by customer insights.
• Partner with Creative, Data Analytics & Science, and Product teams to bring programs to market.
• Collaborate on HTML/LIQUID based personalization, troubleshooting, and QA of communications.
• Develop hypotheses and run A/B tests to improve acquisition/reacquisition performance.
• Analyze campaign data and translate findings into optimization recommendations.
• Own campaign quality and governance from setup to launch, adhering to review processes and compliance.

Skills

Lifecycle marketing

CRM

Retention

Growth marketing

Braze

Multichannel campaigns

Email marketing

Push/in-app/SMS

Audience segmentation

A/B testing

HTML & Liquid

Tools

Braze

Liquid

Job description

Acorns is seeking a Senior Lifecycle Marketing Associate, Engagement & Upgrades, to own lifecycle programs that deepen customer engagement and drive upgrades across Acorns and Acorns Early. Remote-first with optional Irvine office, you will collaborate across teams to shape the lifecycle roadmap and optimize multi-channel campaigns.

You will bring 5+ years in lifecycle/CRM marketing, hands-on Braze experience, strong segmentation and testing skills, and a rigorous QA mindset to ensure