Senior Lifecycle Marketing: Engagement & Upgrades (Remote)

Acorns; Irvine (CA); Hybrid; USD 103,000 - 112,000; Full time

Benefits offered by this job

Competitive salary

Stock options

Flexible work location

401(k) matching

Family benefits

Career development program

Mindfulness resources

Team events

Job summary

Acorns is a remote-first fintech company focused on financial wellness. We are seeking a Sr. Lifecycle Marketing Associate to design and execute lifecycle programs that deepen customer engagement and drive upgrades across Acorns and Acorns Early.

You will work with the Senior Lifecycle Marketing Manager to turn business goals into thoughtful, data-informed campaigns and customer experiences. This role offers meaningful ownership and day-to-day autonomy, with opportunities to collaborate with

Qualifications

• 5+ years of lifecycle, CRM, retention, or growth marketing experience.
• Hands-on campaign execution in Braze or comparable software.
• Experience building and launching multichannel campaigns (email, push, in-app, SMS).
• Experience supporting acquisition and/or reacquisition programs.
• Strong understanding of audience segmentation, personalization, and automated journey logic.
• Strong experimentation fundamentals including hypothesis development and A/B testing.

Responsibilities

• Support lifecycle strategy and roadmap for acquisition and reacquisition.
• Build and execute personalized, data-informed campaigns and automated programs in Braze.
• Own campaign setup from audience segmentation through channel sequencing and launch.
• Translate lifecycle strategies into campaign plans and creative briefs.
• Partner with Creative, Data Analytics & Science, and Product teams to bring programs to market.
• Work with HTML to personalize, troubleshoot, and QA lifecycle communications.

Skills

Lifecycle marketing

CRM

Retention

Growth marketing

Campaign execution

Data-informed decisions

Tools

Braze

HTML

Liquid

Job description

Acorns is a remote-first fintech company focused on financial wellness. We are seeking a Sr. Lifecycle Marketing Associate to design and execute lifecycle programs that deepen customer engagement and drive upgrades across Acorns and Acorns Early.

You will work with the Senior Lifecycle Marketing Manager to turn business goals into thoughtful, data-informed campaigns and customer experiences. This role offers meaningful ownership and day-to-day autonomy, with opportunities to collaborate with