Lifecycle Marketing Pro — Patient Experience

Headway; United States; Remote; USD 105,000 - 155,000; Full time

Benefits offered by this job

Equity compensation

Medical, Dental, and Vision coverage

HSA / FSA

401K

Work-from-home stipend

Therapy reimbursement

16-week parental leave for eligible

Carrot Fertility reimbursement

13 paid holidays + company holiday

Flexible PTO

EAP

Training and professional development

Job summary

Headway is building a patient lifecycle platform to improve access to mental healthcare. You will own the owned-channel relationships with Headway patients from first contact through long-term care, using email, SMS, push, and in-app messaging to help people access and sustain mental health care.

You will design, run, and optimize lifecycle journeys, work with Product, Engineering, and Data Science, and build observational and predictive signals into campaigns to maximize activation and

Qualifications

• 6+ years building lifecycle programs hands-on — email, SMS, and at least one of push or in-app.
• Deep platform fluency in Iterable, Braze, or a comparable consumer lifecycle tool.
• Consumer health, wellness, subscription, or financial services background — you understand users where trust is fragile.
• Have personally designed, run, and analyzed A/B tests in lifecycle.
• Comfortable with data: you can pull a segment, validate event data, and QA a campaign flow.
• Active practitioner with AI tools — you use them in your work today, not just in conversation.
• Comfortable in ambiguity: no playbook. You see that as the opportunity.

Responsibilities

• Design and build triggered lifecycle journeys across email, SMS, push, and in-app — from welcome and activation through re-engagement and long-term retention.
• Own segmentation end-to-end: pull audiences, validate event data, and QA campaign logic without a data ticket for every audience build.
• Design and run A/B and multivariate tests; measure incrementality through holdouts and downstream conversion.
• Build from a queue of campaign ideas and backlog.
• Partner with Product to align lifecycle programs to product milestones and patient-facing features.
• Work with Engineering to instrument behavioral events and build the notification infrastructure that powers lifecycle.
• Collaborate with Data Science to bring predictive signals into campaign triggers and personalization logic.
• Build and maintain an experimentation roadmap prioritized by expected impact on activation and retention.

Skills

Lifecycle programs

Email marketing

SMS marketing

Push notifications

In-app messaging

Tools

Iterable

Braze

Job description

Headway is building a patient lifecycle platform to improve access to mental healthcare. You will own the owned-channel relationships with Headway patients from first contact through long-term care, using email, SMS, push, and in-app messaging to help people access and sustain mental health care.

You will design, run, and optimize lifecycle journeys, work with Product, Engineering, and Data Science, and build observational and predictive signals into campaigns to maximize activation and