Senior Lifecycle Architect: B2B Growth & Personalization

OpenAI; California (MO); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Hybrid work model

Relocation assistance

Occasional travel

Job summary

OpenAI is seeking a Senior Lifecycle Strategist in San Francisco, CA to define how prospects and customers move through personalized journeys across the B2B lifecycle. Youll own lifecycle strategy, audience and journey architecture, testing priorities, and performance recommendations with delivery support from a Lifecycle Marketing Manager.

In this role, you will focus initially on prospect nurture, database activation, and sales handoff, expanding later to adoption, cross-sell, retention and

Qualifications

• 10+ years in B2B lifecycle, CRM, retention, growth or marketing automation with ownership of multi‑stage journeys.
• Deep knowledge of segmentation, nurture, personalization, automation, experimentation, deliverability, consent, and lifecycle measurement.
• Hands‑on fluency with enterprise marketing automation and CRM concepts; Marketo and Salesforce experience is valuable.
• Track record of improving outcomes such as qualified conversion, activation, pipeline, adoption, retention, or expansion.

Responsibilities

• Define the B2B lifecycle strategy, journey architecture, audience framework, communication principles, and roadmap across prospect and customer stages.
• Design nurture and activation programs that respond to fit, persona, segment, product interest, engagement, intent, and sales status.
• Partner with RevOps, Data, Web, SDR, Sales, and Product teams to establish triggers, scoring inputs, routing, suppression, exits, and SLAs.
• Translate strategy into clear program requirements, content needs, build plans, QA standards, and launch sequencing.
• Own the lifecycle experimentation agenda across segmentation, messaging, cadence, content, channel, triggers, and CTAs.
• Develop the measurement framework across reachable audience, engagement quality, progression, conversion, velocity, pipeline, adoption, retention.
• Improve database health and addressability via acquisition quality, enrichment, consent, deliverability, governance, and hygiene.
• Build durable lifecycle playbooks and governance balancing personalization with scalable execution.

Skills

B2B lifecycle

CRM

retention

growth

marketing automation

segmentation

nurture

personalization

automation

experimentation

deliverability

consent

lifecycle measurement

Tools

Marketo

Salesforce

Job description

OpenAI is seeking a Senior Lifecycle Strategist in San Francisco, CA to define how prospects and customers move through personalized journeys across the B2B lifecycle. Youll own lifecycle strategy, audience and journey architecture, testing priorities, and performance recommendations with delivery support from a Lifecycle Marketing Manager.

In this role, you will focus initially on prospect nurture, database activation, and sales handoff, expanding later to adoption, cross-sell, retention and