Senior Lead Marketing Data Enablement Analyst

Kforce Inc; San Antonio (TX); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Medical/Dental/Vision benefits

401(k)

Job summary

Kforce Inc. is seeking a Senior Lead Business Analyst focused on Marketing Data Enablement to support Bank Marketing Data & Analytics.

This role builds a unified data environment that brings information together across multiple workstreams to support campaigns, optimization, performance measurement, and ongoing analysis. The Lead BA will lead hands-on data querying, validation, and integration, partnering with business and technical teams to ensure data requirements are met and tracked

Qualifications

• 6-8+ years of relevant professional experience.
• Banking experience.
• Marketing experience.
• Proficiency with AWS, Snowflake, SQL, and SAS.
• Experience in complex data environments and data integration.
• Ability to work independently in established environments.
• Strong analytical and problem-solving abilities.
• Ability to meet tight deadlines.

Responsibilities

• Support development and ongoing maintenance of a unified Bank Marketing data and analytics environment.
• Work with data from multiple business areas and integrate it into a consistent analytical environment.
• Analyze and validate data before it is incorporated into the data ecosystem.
• Perform hands-on querying, coding, data analysis, and data validation.
• Partner with business and technical teams to understand data requirements and determine how information should be incorporated into the environment.
• Help establish consistent and standardized tracking for marketing performance and member/product activity.
• Support data used for campaign enablement, campaign optimization, performance measurement, and marketing analysis.
• Help maintain data quality and consistency as new data sources and requirements are introduced.

Skills

Strong SQL

Strong SAS

AWS

Snowflake

Analytical thinking

Ability to meet deadlines

Independent contributor

Banking experience

Marketing domain knowledge

Data integration

Tools

SAS

SQL

AWS

Snowflake

Job description

Kforce Inc. is seeking a Senior Lead Business Analyst focused on Marketing Data Enablement to support Bank Marketing Data & Analytics.

This role builds a unified data environment that brings information together across multiple workstreams to support campaigns, optimization, performance measurement, and ongoing analysis. The Lead BA will lead hands-on data querying, validation, and integration, partnering with business and technical teams to ensure data requirements are met and tracked