Senior Lead Field Marketing Manager

Jobgether; United States; Remote; USD 106,000 - 155,000; Full time

Benefits offered by this job

Remote work arrangement

Job summary

Jobgether is seeking a Senior Lead Field Marketing Manager in the United States to partner with enterprise sales and drive ABM, demand generation, and executive engagement programs. You will collaborate across marketing, product marketing, and external partners to optimize campaigns and accelerate revenue.

A strong track record in field marketing, events, and data-driven targeting is required. In this role you will manage budgets and vendor relationships, explore AI-powered tools, and travel up

Qualifications

• Bachelor's degree or equivalent professional experience.
• At least 8 years in field marketing, ABM or related roles.
• Proven enterprise sales partnership to generate pipeline.
• ABM strategies and account engagement program experience.
• Strong customer events and executive engagement background.
• CRM and marketing automation familiarity (Salesforce/Marketo).
• Willingness to travel up to 30%.
• MBA or advanced degree is preferred.
• Experience with AI-powered marketing tools is a plus.

Responsibilities

• Partner with enterprise sales leadership to craft account- and territory-based plans.
• Lead ABM strategies for priority accounts using data-driven insights.
• Plan and run customer, prospect, and executive engagement programs.
• Develop integrated demand generation and sales activation initiatives.
• Collaborate with Sales, Product Marketing, and Campaign teams.
• Provide market intelligence and account insights for growth.
• Measure pipeline, engagement, ROI, and outcomes.
• Prepare executive-level program reporting and recommendations.
• Manage field marketing budgets, agencies, and vendors.
• Explore AI-enabled tools to improve campaigns and engagement.
• Monitor key metrics: pipeline, velocity, engagement, ROI, revenue contribution.

Skills

ABM strategies

Sales enablement

Event marketing

Data analytics

CRM (Salesforce)

Marketing automation (Marketo)

Executive engagement

Cross-functional leadership

Budget management

Education

Bachelor's degree or equivalent

MBA or advanced degree preferred

Tools

Salesforce

Marketo

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Lead Field Marketing Manager based in the United States.

The Senior Lead Field Marketing Manager will serve as a strategic marketing partner to enterprise sales teams, developing integrated programs that accelerate pipeline growth, strengthen customer relationships, and drive revenue. This role leads account-based marketing (ABM), targeted demand generation, executive engagement, and customer events designed to connect with high-priority accounts throughout the buyer journey. Working across Sales, Product Marketing, Digital Marketing, and external partners, you will align marketing investments with business objectives and commercial priorities. You will use market intelligence, account insights, and performance analytics to optimize campaigns and improve sales outcomes. This is a high-impact opportunity to shape enterprise go-to-market strategies while exploring AI-powered tools and innovative marketing practices in a fast-paced technology environment.

Accountabilities:

• Partner with enterprise sales leadership to develop account and territory marketing plans that support pipeline creation, customer expansion, and revenue growth.

• Lead targeted ABM strategies for priority accounts, using data-driven insights to improve engagement and advance sales opportunities.

• Plan and execute customer, prospect, and executive engagement programs, including executive briefings, industry events, roundtables, conferences, and hospitality experiences.

• Develop integrated demand generation and sales activation initiatives to create new opportunities and accelerate pipeline progression.

• Collaborate with Sales, Product Marketing, Digital Marketing, and Campaign teams to deliver coordinated go-to-market programs.

• Provide sales leadership with market intelligence, account insights, and performance recommendations to strengthen account penetration and growth.

• Measure and optimize marketing performance using pipeline contribution, account engagement, revenue influence, ROI, and sales follow-through metrics.

• Prepare executive-level reporting and recommendations that demonstrate program effectiveness and business impact.

• Manage field marketing budgets, agency partnerships, and vendor relationships to maximize investment and operational efficiency.

• Explore and implement marketing innovations, including AI-enabled tools and automation, to improve campaign effectiveness and account engagement.

• Monitor key success measures, including pipeline sourced and accelerated, opportunity progression, target account engagement, event ROI, stakeholder satisfaction, program adoption, and revenue contribution.

Requirements:

• Bachelor's degree or equivalent professional experience.

• At least 8 years of progressive experience in field marketing, demand generation, account-based marketing, sales enablement, event marketing, or a related discipline.

• Proven track record of partnering with enterprise sales organizations to generate pipeline, accelerate opportunities, expand accounts, and drive revenue.

• Demonstrated experience developing and executing ABM strategies and account engagement programs.

• Strong background in customer events, executive engagement initiatives, hospitality experiences, conferences, and field marketing programs.

• Experience leading cross-functional projects and influencing stakeholders at different organizational levels.

• Strong analytical skills, including the ability to measure campaign performance, pipeline contribution, marketing effectiveness, and ROI.

• Experience managing substantial marketing budgets and multiple agency or vendor relationships.

• Excellent communication and presentation skills, with the ability to engage sales representatives, senior sales leaders, and executive audiences.

• Familiarity with CRM, marketing automation, and sales engagement platforms, including Salesforce and Marketo or comparable tools.

• Ability to manage multiple priorities and deliver results in a fast-paced environment.

• Willingness to travel up to 30%.

• MBA or advanced degree preferred.

• Experience with account intent platforms, ABM technologies, and data-driven targeting strategies is an advantage.

• Knowledge of telecommunications, networking, cloud, cybersecurity, managed services, or technology solutions is preferred.

• Experience leading executive engagement programs and strategic customer experiences is desirable.

• Familiarity with AI-powered marketing, sales, and productivity platforms is a plus.

Benefits:

• Annual base salary: Location-dependent compensation ranges:

  • $105,786–$141,047 in AL, AR, AZ, FL, GA, IA, ID, IN, KS, KY, LA, ME, MO, MS, MT, ND, NE, NM, OH, OK, PA, SC, SD, TN, UT, VT, WI, WV, and WY.

  • $111,074–$148,099 in CO, HI, MI, MN, NC, NH, NV, OR, and RI.

  • $116,364–$155,152 in AK, CA, CT, DC, DE, IL, MA, MD, NJ, NY, TX, VA, and WA.

• Actual compensation depends on location, skills, experience, and other relevant factors.

• Comprehensive benefits covering health, life insurance, and voluntary lifestyle programs.

• Additional perks designed to support physical, mental, emotional, and financial wellbeing.

• Potential short-term incentives, long-term incentives, and/or sales compensation; details are available during the selection process.

• Remote work arrangement.

• Opportunity to work on strategic enterprise marketing initiatives and develop expertise in AI-enabled marketing practices.