Senior Journey Builder – Lifecycle Marketing & CRM

WorkGenius Group; New York (NY); On-site; USD 62,000 - 103,000; Full time

Job summary

Nashville Public Radio is seeking a Journey Builder III in New York, NY to design and execute multi-channel lifecycle marketing programs. You will translate product objectives into scalable journeys, assess data needs, and align cross-functional teams to deliver campaigns that educate and engage audiences.

The role requires 5–7 years of lifecycle marketing experience and strong proficiency with CRM/ESP platforms, including Salesforce Marketing Cloud, Braze, or Oracle Responsys.

Qualifications

• 5–7 years of lifecycle marketing experience building and launching acquisition and engagement initiatives.

Responsibilities

• Develop, test, and deploy multi-channel customer journeys for acquisition, awareness, and engagement.
• Translate product and strategy objectives into executable lifecycle marketing programs.
• Assess platform capabilities, audience requirements, and data needs to support campaign execution.
• Collaborate with cross-functional stakeholders to align operational plans, deliverables, timelines, and risks.
• Optimize and monitor journey performance through A/B testing, analysis, issue resolution, and operational improvements.

Skills

Lifecycle Marketing

Customer Journey Orchestration

Journey Builder

CRM

ESP

A/B Testing

SQL

Stakeholder Management

Education

BA/BS or equivalent experience

Tools

Salesforce Marketing Cloud

Braze

Oracle Responsys

ExactTarget

Job description

Nashville Public Radio is seeking a Journey Builder III in New York, NY to design and execute multi-channel lifecycle marketing programs. You will translate product objectives into scalable journeys, assess data needs, and align cross-functional teams to deliver campaigns that educate and engage audiences.

The role requires 5–7 years of lifecycle marketing experience and strong proficiency with CRM/ESP platforms, including Salesforce Marketing Cloud, Braze, or Oracle Responsys.