Senior Integrated Media Planning Lead

Blue Chip; Chicago (IL); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

401K Contributions

Flexible PTO Policy

Rewards & Recognition Program

Bonus Eligibility

Summer Hours

Job summary

Blue Chip in Chicago, IL is seeking an Associate Director, Integrated Media Planning to lead strategic and operational efforts across major accounts. You will oversee development and delivery of integrated media strategies, ensure planning quality, and advise clients and agency partners on growth opportunities and optimizations.

The role requires guiding teams, managing budgets and timelines, and partnering with cross-functional groups to ensure cohesive activation, measurement, and performance.

Qualifications

• Bachelor’s degree from an accredited four-year college or university.
• 8+ years of progressive media planning experience with complex accounts.
• Broad knowledge of offline and online media channels.
• Strong knowledge of digital disciplines (display, online video, CTV, programmatic, social media, influencer media, SEM).
• Experience developing and presenting integrated media proposals to clients.
• Experience leading teams and coordinating resources across multiple assignments.

Responsibilities

• Leads integrated media planning across multiple, significant, or complex accounts, ensuring plans connect audience insights, client objectives, channel roles, investment strategy, measurement, and optimization.
• Provides strategic direction and quality oversight throughout the planning process, including brief development, audience and consumer target definition, objectives, strategies, channel architecture, recommendations, and presentations.
• Oversees account planning workflows and deliverables; establishes priorities, monitors progress, resolves barriers, and ensures work is strategically sound, accurate, timely, and client-ready.
• Serves as a senior planning advisor to assigned clients and internal partners; anticipates business needs, facilitates strategic decisions, and takes ownership of complex media issues, growth opportunities, and test-and-learn initiatives.
• Leads development and presentation of integrated media recommendations and points of view; ensures the strategic rationale, investment choices, tradeoffs, and measurement approach are clear and defensible.
• Partners with SPARQ, Client Leadership, Creative, MAA, and other agency teams to ensure planning, activation, measurement, and optimization are cohesive and accountable.
• Maintains oversight of campaign performance, budgets, media spend, pacing, billing, deliverables, and strategic optimization; ensures significant variances and risks are communicated and resolved or escalated appropriately.
• Guides planning across digital and offline media channels and ensures channel recommendations work together within an integrated campaign strategy.

Skills

Media planning leadership

Integrated media strategy

Audience insights

Budget stewardship

Negotiation & vendor management

Team development

Digital media disciplines

Education

Bachelor’s degree

Job description

Blue Chip in Chicago, IL is seeking an Associate Director, Integrated Media Planning to lead strategic and operational efforts across major accounts. You will oversee development and delivery of integrated media strategies, ensure planning quality, and advise clients and agency partners on growth opportunities and optimizations.

The role requires guiding teams, managing budgets and timelines, and partnering with cross-functional groups to ensure cohesive activation, measurement, and performance.