Senior Integrated Marketing Lead – Power Utilities (Hybrid)

nVent; Solon (OH); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical plans

Dental plans

Stock purchase plan

401(k) plan

Job summary

nVent is seeking a seasoned marketer to lead integrated marketing plans across power utilities, renewables and industrial markets. You will translate business priorities into campaigns, drive demand generation, and partner with product, sales, and Digital/Content teams to optimize buyer journeys.

Responsibilities include managing vertical marketing programs, leading trade shows and webinars, and measuring performance to maximize impact.

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field.
• Ideally 10+ years of B2B marketing experience with increasing responsibility across integrated marketing, demand generation, industry or vertical marketing, partnership marketing, or related work.
• Experience using CRM and marketing automation tools such as Salesforce, Marketo, or similar platforms.
• Experience coordinating marketing initiatives across a complex, global organization, partnering with teams such as product management, sales, and marketing to develop and guide programs across regions.
• Industrial manufacturing, technical B2B, electrical infrastructure, utilities, or other complex technical market experience preferred.
• Ability to travel approximately 10-15%.

Responsibilities

• Develop and lead integrated marketing plans across assigned verticals/markets.
• Translate product and business priorities into campaigns, messaging, and customer experiences.
• Lead demand generation initiatives across digital marketing, content marketing, webinars, social media, events, email marketing, and sales enablement channels to generate engagement, MQLs, and pipeline growth.
• Own vertical-specific content strategies, including thought leadership, industry education, customer success stories, solution guides, landing pages, and sales enablement tools.
• Serve as the marketing lead for priority vertical trade shows, conferences, webinars, and industry programs, shaping the audience strategy and messaging.
• Collaborate with Digital Marketing and Content teams to enhance vertical web experiences, improve search visibility, and optimize customer journeys across the buying process.
• Monitor and analyze campaign, content, event, and pipeline performance metrics to optimize investment decisions, improve results, and communicate marketing impact to key business partners.

Skills

Integrated marketing

Demand generation

B2B marketing

Marketing automation

CRM tools

Cross-functional collaboration

Travel up to 15%

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

Salesforce

Marketo

Job description

nVent is seeking a seasoned marketer to lead integrated marketing plans across power utilities, renewables and industrial markets. You will translate business priorities into campaigns, drive demand generation, and partner with product, sales, and Digital/Content teams to optimize buyer journeys.

Responsibilities include managing vertical marketing programs, leading trade shows and webinars, and measuring performance to maximize impact.