Senior Marketing Lead - Utility Growth & Product

Consumers Energy; Jackson (MI); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Competitive compensation

Medical, Dental and Vision

401k with company match

Paid parental leave

Up to 13 paid Holidays

Paid time off

Educational Assistance Program

Job summary

Consumers Energy seeks a Sr. Manager Marketing to oversee sector marketing strategy and the team driving brand, communications, and product promotion across Residential, Small Business, and C&I segments.

You will shape funnel tactics, roadmaps, and measurement to maximize awareness, familiarity, and product trust. You will partner with Product Leadership, Brand, Sales, and external agencies to deliver integrated campaigns that lower CAC and align with corporate priorities, while managing

Qualifications

• Experience in product marketing, creative/content development, and ROI analysis.
• Ability to lead cross-functional teams and develop marketing strategy.
• Experience managing budgets and measuring marketing outcomes.

Responsibilities

• Oversee sector marketing strategy and goals; guide teams; align with product leadership and CX priorities.
• Develop full-funnel KPIs; coordinate with Brand, Sales, Marketing and external agencies.
• Lead lifecycle communications, channel/content strategy, and 4P playbooks to support product portfolio.

Skills

Marketing strategy

Cross-functional leadership

Stakeholder management

Communications

Market research

Project management

Education

Bachelor's degree in Marketing or related field

Associate degree with 9+ years experience

High School Diploma with 11+ years experience

Tools

PLM/portfolio tools

Job description

Consumers Energy seeks a Sr. Manager Marketing to oversee sector marketing strategy and the team driving brand, communications, and product promotion across Residential, Small Business, and C&I segments.

You will shape funnel tactics, roadmaps, and measurement to maximize awareness, familiarity, and product trust. You will partner with Product Leadership, Brand, Sales, and external agencies to deliver integrated campaigns that lower CAC and align with corporate priorities, while managing