Hybrid Data Center Marketing Lead (Integrated)

nVent; Minnesota; Hybrid; USD 105,000 - 195,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision plan

401(k) with match

Paid time off

Job summary

nVent in Minneapolis is seeking an Integrated Marketing Manager II for Data Centers to orchestrate the data center marketing strategy across channels, connect priorities to customer needs, and shape the value proposition.

This hybrid role combines regional and global perspectives, partners with sales for ABM programs, manages budgets, and measures campaigns to drive demand and pipeline across industrial markets.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Ideally 8+ years of B2B marketing experience with increasing responsibility across integrated marketing, demand generation, industry or vertical marketing, partnership marketing, or related work.
• Experience developing annual marketing plans and leading multi-channel campaigns from strategy through execution, measurement, and improvement.
• Experience marketing within industrial manufacturing, electrical infrastructure, equipment, machinery, or other technical B2B markets; data center industry experience is a plus.
• Experience marketing physical products, equipment, or infrastructure solutions and translating technical capabilities into clear customer-focused messaging.
• Demonstrated success influencing teams across a complex, matrixed organization to move shared priorities forward.
• Experience managing marketing budgets, agency relationships, multiple programs, and shifting priorities.
• Ability to travel ~35%, primarily for industry events, partner meetings, and customer engagement.

Responsibilities

• Develop and lead the integrated marketing strategy and annual plan for the data center vertical, connecting business priorities, customer needs, and growth opportunities across nVent’s product portfolio.
• Create and expand multi-channel campaigns that build brand awareness, engage priority audiences, generate demand, and support marketing-influenced pipeline.
• Shape nVent’s data center value proposition, messaging, and go-to-market story across white-space and gray-space applications in collaboration with teams across the business.
• Guide joint marketing activities with technology, industry, and infrastructure partners to strengthen nVent’s market presence.
• Partner with sales and marketing teams on account-based marketing (ABM) campaigns and targeted programs that engage priority customers and support strategic opportunities.
• Manage the annual data center marketing budget and external agency relationships, balancing priorities across campaigns, projects, and regions.
• Evaluate campaign performance and translate results into insights and recommendations for senior leadership.
• Influence integrated marketing campaigns across global regions, creating consistent messaging while adapting programs to regional needs.

Skills

Integrated marketing

Demand generation

ABM campaigns

Budget management

Cross-functional

B2B marketing

Data center vertical

Partner marketing

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

nVent in Minneapolis is seeking an Integrated Marketing Manager II for Data Centers to orchestrate the data center marketing strategy across channels, connect priorities to customer needs, and shape the value proposition.

This hybrid role combines regional and global perspectives, partners with sales for ABM programs, manages budgets, and measures campaigns to drive demand and pipeline across industrial markets.