Integrated Marketing Manager II - Power Utilities

nVent; Solon (OH); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical plans

Dental plans

Stock purchase plan

401(k) plan

Job summary

nVent is seeking a seasoned marketer to lead integrated marketing plans across power utilities, renewables and industrial markets. You will translate business priorities into campaigns, drive demand generation, and partner with product, sales, and Digital/Content teams to optimize buyer journeys.

Responsibilities include managing vertical marketing programs, leading trade shows and webinars, and measuring performance to maximize impact.

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field.
• Ideally 10+ years of B2B marketing experience with increasing responsibility across integrated marketing, demand generation, industry or vertical marketing, partnership marketing, or related work.
• Experience using CRM and marketing automation tools such as Salesforce, Marketo, or similar platforms.
• Experience coordinating marketing initiatives across a complex, global organization, partnering with teams such as product management, sales, and marketing to develop and guide programs across regions.
• Industrial manufacturing, technical B2B, electrical infrastructure, utilities, or other complex technical market experience preferred.
• Ability to travel approximately 10-15%.

Responsibilities

• Develop and lead integrated marketing plans across assigned verticals/markets.
• Translate product and business priorities into campaigns, messaging, and customer experiences.
• Lead demand generation initiatives across digital marketing, content marketing, webinars, social media, events, email marketing, and sales enablement channels to generate engagement, MQLs, and pipeline growth.
• Own vertical-specific content strategies, including thought leadership, industry education, customer success stories, solution guides, landing pages, and sales enablement tools.
• Serve as the marketing lead for priority vertical trade shows, conferences, webinars, and industry programs, shaping the audience strategy and messaging.
• Collaborate with Digital Marketing and Content teams to enhance vertical web experiences, improve search visibility, and optimize customer journeys across the buying process.
• Monitor and analyze campaign, content, event, and pipeline performance metrics to optimize investment decisions, improve results, and communicate marketing impact to key business partners.

Skills

Integrated marketing

Demand generation

B2B marketing

Marketing automation

CRM tools

Cross-functional collaboration

Travel up to 15%

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

Salesforce

Marketo

Job description

We’s looking for people who put their innovation to work to advance our success – and their own. Join an organization that ensures a more secure world through connecting and protecting our customers with inventive electrical solutions. Power utilities and renewable energy are important growth markets for nVent, creating opportunities to connect customers with solutions from across our Electrical Connections portfolio. In this highly visible role, you will develop and implement integrated marketing strategies that bring together business priorities, customer needs, and nVent’s capabilities to drive awareness, engagement, demand generation, and growth across power utilities, renewables, and industrial markets.

This is a full-time, direct-hire position with a hybrid work schedule of four days per week on-site in Solon, OH.

WHAT YOU WILL EXPERIENCE IN THIS POSITION:

Develop and lead integrated marketing plans that support growth objectives across assigned verticals/markets. Translate product and business priorities into integrated vertical marketing programs, messaging, campaigns, content, and customer experiences that connect nVent's solutions with the needs of priority audiences. Lead demand generation initiatives across digital marketing, content marketing, webinars, social media, events, email marketing, and sales enablement channels to generate engagement, marketing-qualified leads, and pipeline growth. Own vertical-specific content strategies, including thought leadership, industry education, customer success stories, solution guides, landing pages, and sales enablement tools. Serve as the marketing lead for priority vertical trade shows, conferences, webinars, and industry programs, shaping the audience strategy, messaging, content, and solutions highlighted to strengthen engagement and lead generation. Collaborate with Digital Marketing and Content teams to enhance vertical web experiences, improve search visibility, and optimize customer journeys across the buying process. Monitor and analyze campaign, content, event, and pipeline performance metrics to optimize investment decisions, improve results, and communicate marketing impact to key business partners.

YOU HAVE:

• Bachelor’s degree in marketing, communications, business, or a related field.
• Ideally 10+ years of B2B marketing experience with increasing responsibility across integrated marketing, demand generation, industry or vertical marketing, partnership marketing, or related work.
• Experience developing annual marketing plans and translating business objectives into integrated marketing programs and campaigns.
• Understanding of the customer journey, demand generation, lead nurturing, customer acquisition, segmentation, and marketing performance measurement.
• Experience using CRM and marketing automation tools such as Salesforce, Marketo, or similar platforms.
• Experience coordinating marketing initiatives across a complex, global organization, partnering with teams such as product management, sales, and marketing to develop and guide programs across regions.
• Industrial manufacturing, technical B2B, electrical infrastructure, utilities, or other complex technical market experience preferred.
• Ability to travel approximately 10-15%.

WE HAVE:

A dynamic global reach with diverse operations around the world that will stretch your abilities, provide plentiful career opportunities, and allow you to make an impact every day nVent is a leading global provider of electrical connection and protection solutions. We believe our inventive electrical solutions enable safer systems and ensure a more secure world. We design, manufacture, market, install and service high performance products and solutions that connect and protect some of the world's most sensitive equipment, buildings and critical processes. We offer a comprehensive range of systems protection and electrical connections solutions across industry-leading brands that are recognized globally for quality, reliability and innovation. Our principal office is in London and our management office in the United States is in Minneapolis. Our robust portfolio of leading electrical product brands dates back more than 100 years and includes nVent CADDY, ERICO, HOFFMAN, ILSCO, SCHROFF and TRACHTE. Learn more at www.nvent.com. Commitment to strengthen communities where our employees live and work We encourage and support the philanthropic activities of our employees worldwide Through our nVent in Action matching program, we provide funds to nonprofit and educational organizations where our employees volunteer or donate money Core values that shape our culture and drive us to deliver the best for our employees and our customers. We’re known for being: Innovative & adaptable Dedicated to absolute integrity Focused on the customer first Respectful and team oriented Optimistic and energizing Accountable for performance

Benefits to support the lives of our employees Benefit Overview

At nVent, we value our people and their health and well-being. We provide a broad benefits package with meaningful programs for eligible full-time employees that includes:

• Medical, dental, and vision plans along with flexible spending accounts, short-term and long-term disability benefits, critical illness, accident insurance and life insurance.
• A 401(k) retirement plan and an employee stock purchase plan — both include a company match.
• Other supplemental benefits may include tuition reimbursement, caregiver, personal and parental leave, back-up care services, paid time off including volunteer time, a well-being program, and/or legal & identity theft protection.

Inclusion and diversity means that we celebrate and encourage each other’s authenticity because we understand that uniqueness sparks growth. #LI-JM2 #LI-Hybrid

At nVent, we are committed to equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by national, federal, state or local law.