Senior Integrated Marketing & Launch Strategist

NetApp, Inc.; United States; Hybrid; USD 275,000 - 308,000; Full time

Benefits offered by this job

Health Insurance

Life Insurance

Retirement plan

Paid Time Off

Performance-Based Incentives

Employee stock purchase plan

RSUs

Job summary

NetApp, Inc. seeks a senior marketing leader to own product marketing strategy for integrated plans, collaborating with product marketing, corporate marketing, sales enablement, and partners.

You will drive the marketing calendar, launches, and events at the platform level, prioritizing budget and creative production in line with business priorities. You will align cross-channel strategy with the integrated calendar so campaigns build on each other rather than compete for the same audience, and

Qualifications

• Senior marketing leader with ownership of demand generation or integrated campaigns.
• Experience building operating models, governance, or launch processes from scratch.
• Proven budget ownership with forecasting and ROI or pipeline reporting.
• Proven cross-functional influence across Product, Marketing, Sales, Creative, and Brand.

Responsibilities

• Own product marketing strategy for integrated plans and platform launches.
• Lead prioritization calendar, launches, and events across the marketing plan.
• Align cross-channel strategy with the integrated calendar to avoid audience competition.
• Collaborate with Product Marketing, Sales Enablement, and Partners to drive demand.

Skills

Demand generation

Integrated campaigns

Budget ownership

Cross-functional leadership

Cross-functional influence

Lean team mindset

Partner marketing

Education

Bachelor's degree in marketing, engineering or business

MBA or advanced degree optional

Experience considered in lieu of degree

Job description

NetApp, Inc. seeks a senior marketing leader to own product marketing strategy for integrated plans, collaborating with product marketing, corporate marketing, sales enablement, and partners.

You will drive the marketing calendar, launches, and events at the platform level, prioritizing budget and creative production in line with business priorities. You will align cross-channel strategy with the integrated calendar so campaigns build on each other rather than compete for the same audience, and