Principal Integrated Marketing Manager

NetApp, Inc.; United States; On-site; USD 275,000 - 308,000; Full time

Benefits offered by this job

Health Insurance

Life Insurance

Retirement plan

Paid Time Off

Performance-Based Incentives

Employee stock purchase plan

RSUs

Job summary

NetApp, Inc. seeks a senior marketing leader to own product marketing strategy for integrated plans, collaborating with product marketing, corporate marketing, sales enablement, and partners.

You will drive the marketing calendar, launches, and events at the platform level, prioritizing budget and creative production in line with business priorities. You will align cross-channel strategy with the integrated calendar so campaigns build on each other rather than compete for the same audience, and

Qualifications

• Senior marketing leader with ownership of demand generation or integrated campaigns.
• Experience building operating models, governance, or launch processes from scratch.
• Proven budget ownership with forecasting and ROI or pipeline reporting.
• Proven cross-functional influence across Product, Marketing, Sales, Creative, and Brand.

Responsibilities

• Own product marketing strategy for integrated plans and platform launches.
• Lead prioritization calendar, launches, and events across the marketing plan.
• Align cross-channel strategy with the integrated calendar to avoid audience competition.
• Collaborate with Product Marketing, Sales Enablement, and Partners to drive demand.

Skills

Demand generation

Integrated campaigns

Budget ownership

Cross-functional leadership

Cross-functional influence

Lean team mindset

Partner marketing

Education

Bachelor's degree in marketing, engineering or business

MBA or advanced degree optional

Experience considered in lieu of degree

Job description

Overview

You'll own the product marketing strategy for integrated marketing plans, working across product marketing, corporate marketing, sales enablement, partner engagement, and other key stakeholders at NetApp.

In close partnership with product marketing managers, you'll own the product prioritization marketing calendar — launches, events, and more — at the platform level. You'll also drive strategic conversations across integrated marketing plans, including how we prioritize budget for marketing content and creative production based on business priorities.

You'll align cross-channel strategy for integrated plans and sequence it against the integrated calendar, so campaigns build on each other instead of competing for the same audience.

Job Requirements

• Significant experience in senior marketing leadership roles, with direct ownership of demand generation and/or integrated campaign strategy at scale, in retail, consumer, or B2B environments.
• A proven track record of building operating models, governance frameworks, or launch processes from scratch in ambiguous, matrixed organizations.
• Experience owning a marketing budget, including forecasting and ROI or pipeline influence reporting.
• Demonstrated ability to learn a new industry and buyer landscape quickly, translating marketing operating model expertise across business contexts.
• A track record of leading through influence and cross functional relationships, not just direct authority, across Product, Product Marketing, Sales, Creative, and Brand.
• Experience operating effectively in a lean team structure, building leverage through process and partnership rather than headcount.
• Familiarity with partner ecosystem marketing (hyperscaler, systems integrator, ISV) is a plus, not a requirement, given NetApp's channel mix.

Education

• Typically requires a minimum of15+years of related experience with a Bachelor's degree in a related field (marketing, engineering, business)
• Additional experience will be considered in place of degree.
• Less required experience with advanced degree (Masters, MBA, Ph.D)

Compensation:
The target salary range for this position is $275,000- 308,000. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.

At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.

Equal Opportunity Employer:

NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.

Why You'll Thrive at NetApp

At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure.

NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.

Our culture

We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.

If you're ready to innovate, rise to the challenge, and own every moment - make your next move your best one.

AI Disclosure

For select roles, some stages of our hiring process may use artificial intelligence tools to help evaluate applications and candidate selection. These tools support—rather than replace—human decision-making.