Senior Integrated Hispanic Marketing Lead - Remote

NEPSE Trading; United States, Northern America, Americas; Híbrido; USD 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote working culture

Descripción de la vacante

Taxwell seeks a Senior Integrated Marketing Manager to lead its U.S. Hispanic marketing strategy and integrated go-to-market planning.

The role defines how the brand engages Hispanic consumers through Spanish- and English-language communications, partnering with the agency and internal teams to drive growth and measurable results. You will steer audience priorities, messaging platforms, and campaigns across brand, performance marketing, CRM, and partnerships, ensuring cultural relevance and

Formación

• Eight or more years of experience in integrated marketing, brand strategy, multicultural marketing, consumer marketing, or a related discipline.
• Demonstrated track record developing and leading U.S. Hispanic marketing strategies and campaigns, including Spanish-language work, from audience insight and briefing through execution, measurement, and optimization.
• Professional fluency in English and Spanish, with the ability to evaluate Spanish-language strategy, copy, creative, and experiences for meaning, tone, cultural relevance, and brand alignment.

Responsabilidades

• Develop and own TaxAct’s U.S. Hispanic marketing strategy, including audience priorities, consumer insights, positioning, messaging, growth objectives, and the role of Spanish- and English-language communications.
• Lead annual and seasonal integrated marketing planning, defining how Brand, Performance Marketing, CRM, Product, PR, creators, partnerships, and owned channels work together across the consumer journey.
• Own the quality and consistency of the Spanish-language customer experience across advertising, content, CRM, landing pages, and the end-to-end product journey.

Conocimientos

Integrated marketing

Brand strategy

Multicultural marketing

Spanish-language work

Consumer marketing

Descripción del empleo

Taxwell seeks a Senior Integrated Marketing Manager to lead its U.S. Hispanic marketing strategy and integrated go-to-market planning.

The role defines how the brand engages Hispanic consumers through Spanish- and English-language communications, partnering with the agency and internal teams to drive growth and measurable results. You will steer audience priorities, messaging platforms, and campaigns across brand, performance marketing, CRM, and partnerships, ensuring cultural relevance and