Senior Hispanic Marketing & Growth Lead - Remote

TaxAct; United States, Northern America, Americas; Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Remote working culture

Career development

Collaborative team

Job summary

TaxAct is seeking a Senior Integrated Marketing Manager to lead the U.S. Hispanic marketing strategy and integrated go-to-market planning. You will define audience priorities, translate insights into strategy, and oversee campaigns across Brand, Performance Marketing, CRM, Product, PR, and partnerships.

You will manage the Hispanic agency relationship and ensure culturally relevant, high-quality output. You will champion Hispanic consumer insights within TaxAct, align channels with brand

Qualifications

• Eight+ years in integrated marketing or related field.
• Experience leading U.S. Hispanic marketing strategies and campaigns.

Responsibilities

• Develop and own U.S. Hispanic marketing strategy and growth objectives.
• Lead annual and seasonal integrated marketing planning across Brand, Performance Marketing, CRM, Product, PR, creators and partnerships.
• Manage the U.S. Hispanic agency relationship and ensure cultural relevance and effectiveness.

Skills

Integrated marketing

Brand strategy

Multicultural marketing

Spanish-language marketing

Agency management

Cross-functional leadership

Performance marketing

Job description

TaxAct is seeking a Senior Integrated Marketing Manager to lead the U.S. Hispanic marketing strategy and integrated go-to-market planning. You will define audience priorities, translate insights into strategy, and oversee campaigns across Brand, Performance Marketing, CRM, Product, PR, and partnerships.

You will manage the Hispanic agency relationship and ensure culturally relevant, high-quality output. You will champion Hispanic consumer insights within TaxAct, align channels with brand