Senior Hispanic Marketing & Growth Lead

Drake Software, LLC; United States; Remote; USD 120.000 - 160.000; Vollzeit

Benefits dieser Stelle

Remote working culture

Collaborative marketing team

Career growth opportunities

Zusammenfassung

Taxwell in the United States is seeking a Senior Integrated Marketing Manager to lead its U.S. Hispanic marketing strategy and integrated go-to-market planning.

This role will define how TaxAct builds relevance, trust, and growth with Hispanic consumers, translating objectives into a cohesive strategy across Brand, Performance Marketing, CRM, Product, PR, creators, partnerships, and the Spanish-language customer experience.

Qualifikationen

• Eight+ years of experience in integrated marketing, brand strategy, multicultural marketing, or related field.
• Proven track record leading U.S. Hispanic marketing strategies and campaigns.
• Fluency in English and Spanish with cultural and linguistic nuance.
• Experience managing agencies and cross-functional teams.

Aufgaben

• Develop and own TaxAct’s U.S. Hispanic marketing strategy and growth objectives.
• Lead integrated planning across Brand, Performance Marketing, CRM, Product, PR, and partnerships.
• Translate objectives into clear integrated briefs for teams and agencies.
• Lead agency relationship and ensure cultural relevance and results.
• Champion Hispanic consumer insights across brand, product, and channels.
• Collaborate with Brand and Research to validate positioning and messaging.
• Coordinate with Performance Marketing & Media for strategy and optimization.
• Ensure Spanish-language customer experience consistency across channels.
• Establish a measurement framework for awareness to revenue.

Kenntnisse

Integrated marketing

Brand strategy

Multicultural marketing

Spanish-language campaigns

Agency leadership

Cross-functional teams

Audience insights

Jobbeschreibung

Taxwell in the United States is seeking a Senior Integrated Marketing Manager to lead its U.S. Hispanic marketing strategy and integrated go-to-market planning.

This role will define how TaxAct builds relevance, trust, and growth with Hispanic consumers, translating objectives into a cohesive strategy across Brand, Performance Marketing, CRM, Product, PR, creators, partnerships, and the Spanish-language customer experience.