Senior Instructional Designer - Sales

West Pharmaceutical Services, Inc; Exton (PA); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Hybrid work schedule

Competitive benefits

Job summary

West Pharmaceutical Services, Inc. is seeking a Senior Instructional Designer - Sales to design and deliver training that strengthens commercial capability and product knowledge. This role partners with Sales Leadership, Product Management, Marketing, and SMEs to close capability gaps and drive market success.

The position focuses on onboarding, product launches, and sales messaging, with a hybrid work arrangement requiring onsite presence and collaboration across functions.

Qualifications

• Bachelor’s degree in Instructional Design or related field required.
• Minimum 5 years of instructional design or sales training experience.
• Experience designing learning for adult learners in corporate, healthcare, pharmaceutical, or regulated environments.

Responsibilities

• Identify learning needs and performance gaps with stakeholders.
• Design and develop role-based onboarding and product training for sales teams.
• Create instructional materials including objectives, storyboards, assessments, guides, and job aids.
• Develop learning across eLearning, instructor-led, virtual, blended, and scenario-based formats.
• Translate complex technical and commercial content into clear, learner-centered content.
• Support launch readiness with training plans, certification materials, and reinforcement tools.
• Manage LMS content and measure training effectiveness to improve outcomes.

Skills

eLearning tools

Instructional design

Adult learning

Stakeholder management

Project management

Education

Bachelor’s degree in Instructional Design

Tools

EasyGenerator

Articulate

Job description

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Title: Senior Instructional Designer - Sales

Requisition ID: 75834

Date: Sep 17, 2026

Location: Exton, PA, US, 19341

Department: Human Resources

Description:

This is a hybrid position requiring the team member to be onsite for a minimum of 3 days per week.

No relocation is provided for this opportunity

Who We Are:

At West, we’re a dedicated team that is connected by a purpose to improve patient lives that has been at the center of our Company for more than a century. Our story began when Herman O. West solved the problem of supplying penicillin in mass quantities to the US Government during World War 2. Through our work to deliver thousands of life-saving and life-enhancing injectable medicines to millions of patients daily, West’s indelible mark on the healthcare industry has just begun. A name started our story. How will yours help write our future?

There’s no better place to join an inclusive community of professionals with opportunities for lifelong learning, growth and development. Supported by benefit programs, we empower the physical, mental, emotional and financial health of our team members and their families.

We believe in giving back to help those in need in the communities where we live and work. And are equally committed to creating a healthier environment and planet through our sustainability efforts.

What We Offer

• Global Career Opportunities: With facilities across North America, Europe, and Asia-Pacific, employees have opportunities for international exposure and cross-functional collaboration.
• Inclusive & Collaborative Culture: A global workforce that values diversity, equity, and inclusion—where all voices are heard and respected in a supportive environment.
• Recognition & Rewards:Performance-based bonuses, service recognition, and employee appreciation initiatives celebrate dedication and impact.

Job Summary

The Senior Instructional Designer, Sales & Product Training is responsible for designing, developing, implementing, and improving learning solutions that strengthen commercial capability, expand product knowledge, and improve sales effectiveness. This role equips sales and other customer-facing teams with the knowledge, skills, tools, and confidence needed to communicate value clearly, support product adoption, and execute consistently in the market.

This position partners closely with Sales Leadership, Product Management, Marketing, Commercial Excellence, and subject matter experts (SMEs) to identify capability gaps and deliver targeted training and enablement solutions. Key areas of focus include sales onboarding, product and portfolio training, launch readiness, sales messaging, consultative selling, objection handling, competitive positioning, and ongoing field development.

Essential Duties and Responsibilities

• Partner with stakeholders to identify learning needs, performance gaps, and business goals.
• Analyze learner and business needs to design effective training solutions.
• Design and develop role-based learning for onboarding, product training, launches, and sales development.
• Create key instructional materials, including objectives, storyboards, assessments, guides, and job aids.
• Develop engaging learning across eLearning, instructor-led, virtual, blended, and scenario-based formats.
• Translate complex technical, clinical, and commercial content into clear, practical training.
• Support launch readiness with training plans, certification materials, and reinforcement tools.
• Manage LMS content and measure training effectiveness to continuously improve learning outcomes

Education

• Bachelor’s degree in Instructional Design, Education, Learning & Development, Business, Marketing, Communications, Organizational Development, Human Resources, or a related field required

Work Experience

• Minimum 5 years of experience in instructional design, sales training, product training, enablement, curriculum development, or related Learning & Development work.
• Experience designing learning solutions for adult learners in corporate, commercial, healthcare, pharmaceutical, medical device, life sciences, technical, or other regulated environments.
• Experience supporting sales, commercial, field, customer-facing, or other business-facing audiences preferred.

Preferred Knowledge, Skills and Abilities

• Strong experience with eLearning authoring tools (EasyGenerator & Articulate preferred) and digital learning technologies to design and develop engaging, high-quality training.
• Strong knowledge of instructional design, adult learning principles, and curriculum development for role-based learning programs.
• Ability to translate complex business, product, technical, clinical, and compliance information into clear, learner-centered content.
• Experience using LMS data, assessments, certifications, and learner feedback to measure effectiveness and improve training outcomes.
• Strong collaboration, facilitation, and communication skills, with the ability to manage stakeholders, present recommendations, and maintain high-quality, audit-ready materials. #LI-NJ1 #LI-Hybrid

Travel Requirements

None: No travel required

Physical Requirements

Sedentary-Exerting up to 10lbs/4kgs of force occasionally, and/or negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects, including the human body. Sedentary work involves sitting most of the time.

Additional Requirements

• Organizational skills will enable planning, prioritization and achievement of goals especially of importance for the successful execution of related activities
• Must maintain the ability to work well with others in a variety of situations
• Must be able to multi-task, work under time constraints, problem solve, and prioritize
• Ability to make independent and sound judgments
• Observe and interpret situations, analyze and solve problems

West is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. If you have a special need that requires accommodation in orderto apply to West, please send an email to [e-mail] . Where permitted by law, an offer of employment with West Pharmaceutical Services, or any of its subsidiary or affiliate companies, is contingent upon the satisfactory completion of background screening.