Senior Insights Analyst - Customer Marketing

Edgewell Personal Care; Shelton (CT); On-site; CLP 18,000,000 - 24,000,000; Full time

Job summary

Edgewell Personal Care is seeking a Customer Marketing Analyst to generate actionable shopper, customer, and channel insights that support commercial decision-making and accelerate sales growth across assigned channels.

The role focuses on analyzing promotional performance, in-store execution results, customer investment efficiency, and sell-out trends to optimize customer marketing strategies and accelerate sales growth.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Industrial Engineering, Economics, or related fields
• 2–4 years of experience in Customer Marketing, Trade Marketing, Commercial Planning, or Sales Analytics roles within FMCG
• Strong experience in promotional analysis, performance tracking, and commercial reporting
• Advanced Excel skills (mandatory); Power BI or similar tools highly desirable
• Experience working with Nielsen data (sell-out, distribution, pricing, promo analysis)
• Solid understanding of promotional mechanics, in-store execution, and customer investment levers
• Strong analytical, problem-solving, and storytelling skills
• Ability to translate data into clear insights and recommendations
• Intermediate to advanced English proficiency (90%)

Responsibilities

• Analyze shopper behavior, customer performance, and channel trends to identify growth opportunities and provide actionable insights for commercial decision-making.
• Develop and maintain dashboards and reports to track distribution, customer investment, and in-store execution.
• Monitor and evaluate promotional effectiveness (sell-in, sell-out, ROI, Deflator, A&P), generating post-promotion insights and recommendations to improve future commercial plans.
• Support the design and optimization of the annual promotional grid by category, channel, and customer through data-driven insights.
• Develop customer-specific visibility strategies across Traditional and Modern Trade channels, coordinating with external suppliers, design partners, and regional teams to ensure effective and consistent execution.
• Ensure the correct and timely implementation of Customer Marketing campaigns at the Point of Sale, tracking in-store execution KPIs and proposing improvement actions in coordination with Sales and Customer Marketing.
• Control and analyze Customer Marketing investment (A&P, Deflator) by channel and customer, identifying opportunities to improve investment efficiency.
• Provide analytical support to S&OP by sharing promotional visibility, demand trends, and post-evaluation insights.
• Support the development of Selling Stories by providing shopper, customer, channel, and performance insights.
• Support the development and execution of customer-specific e-commerce plans in collaboration with the designer, analyzing promotions, content execution, and digital KPIs to optimize performance and ensure alignment with shopper and channel strategies.
• Act as a key link between data, execution, and strategic decision-making within Customer Marketing, working cross-functionally with Sales, Marketing, Supply Chain, Finance, and regional teams.

Skills

Promotional analysis

Performance tracking

Commercial reporting

English proficiency

Education

Bachelor’s degree in Marketing, Business Administration, Industrial Engineering, Economics, or related fields

Tools

Power BI

Excel

Nielsen data

Job description

Edgewell Personal Care is seeking a Customer Marketing Analyst to generate actionable shopper, customer, and channel insights that support commercial decision-making and accelerate sales growth across assigned channels.

The role focuses on analyzing promotional performance, in-store execution results, customer investment efficiency, and sell-out trends to optimize customer marketing strategies and accelerate sales growth.